CIUDAD DE ZAMBOANGA B.R.E.A.S.T. INSTALLATION ART 2014

It is International Women's Month and finally, the Ciudad de Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art is unveiled at the Ciudad Medical Zamboanga frontage close to the CMZ Pharmacy. 

This is the beautiful product of the Ciudad Medical Zamboanga Corporate Social Responsibility project called the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project! headed by CMZ Medical Director, Dr. Filipinas Rojo.

Ciudad de Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art created by Rameer Tawasil
(photo credit: Juvee Calica)

This Ciudad de Zamboanga B.R.E.A.S.T. Installation Art is created by the Sulu-born, international artist Rameer Tawasil with artist friends and CMZ staff, trainees and affiliates jointly working with him to finish this innovative artwork. Decorated bras made by our partners in the community also add to the beauty of this Installation Art! 

Total height including stage: 4.27 m or 14 feet.
Height of stage: 1.22 m or 4 feet
Width: 4.88 m or 16 feet
Depth: 2.44 m or 8 feet

We started the CMZ B.R.A. (Bra to  Raise  Awareness) Campaign Project last January 17, 2014 (National Cancer Consciousness Week) with the B.R.A. Drop Box Decorating Contest followed by the B.R.A. Collection Contest (launched World Cancer Day February 4, 2014) which yielded about 9600 bras from all over the Philippines and also from friends abroad (Brunei, U.S.A., UK and the Netherlands) at the end of the collection period!

B.R.A. Drop Box Decorating Contest 

Collection of old and used bras which will be used for the Ciudad de Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art ~~
with Hon. Myra Paz V. Abubakar and Hon. Josephine Pareja,
lady councilors of Zamboanga City

Along the way, we also had the CMZ B.R.A. A.R.T. Workshop done last February 7 and March 12 to start decorating the old and used bras in preparation for the Installation Art.

CMZ B.R.A. A.R.T. Workshop Feb 7, 2014
to start making the decorated bras for the giant BRA art!

CMZ B.R.A. A.R.T. Workshop Feb 7, 2014

Products of the CMZ B.R.A. A.R.T. Workshop 
March 12, 2014

CMZ B.R.A. A.R.T. Workshop March 12, 2014 with the Rameer Tawasil, Mindanao Breast Cancer Support and Empowerment Association and the Ciudad Medical Confidants and Ms. Mila Arieta.

Mayor Isabelle "Beng Climaco-Salazar shares her belly dancing bra for the CMZ B.R.A. Campaign Project as partners from the Dept. of Health RIX, City Health Office, Ciudad Medical Confidants and CMZ Execom

The embellished bras from the CMZ B.R.A. A.R.T. Workshop outdid everyone's expectations and so as an offshoot, please also visit the CMZ B.R.A. rt Exhibit now at the Lantaka Hotel and probably by next April at Tony's Restaurant in Paseo Del Mar showcasing the decorated bras done by CMZ Staff and friends as conceptualized by Rameer Tawasil!

And not to forget, we want to thank our partners in the community as well as friends from Bulacan, Cebu, Manila and Brunei who decorated about 500 bras, some of which are already part of this great masterpiece.

Dr. Joy Santos-De Leon and family from Bocaue, Bulacan
send this decorated bra to show support!

from Elsie Lim of the Cebu City Budget Office

Skin Rejuve Aesthetic Clinic with 6 branches in Manila: Kamias, Ortigas, Greenhills, Timog, Mabini, Makati, 

Decorated bras by Elene Kho, a 14 y.o. Brunei /Singaporean young lady as mailed by her mom, Molly together with old and used bras all the way from Brunei!
These are now displayed at Lantaka Hotel 
with the CMZ B.R.A.rt Exhibit

Why don't you come and visit the Ciudad de Zamboanga B.R.E.A.S.T.  Installation Art at Ciudad Medical Zamboanga and spot where your decorated bra is... then, have your picture taken and of course, post it on FB!

Here Nurse Corp Velasco of Camp Navarro General Hospital (WestMinCom) found her violet decorated bra! 

She found her bra...maybe, you can find your bra, too!

Photo Credit: Juvee Calica

with the CMZ Pharmacy Staff (photo credit: Edsel Tiu)

And if you notice,  there are also two artworks on each side which were made by artists from CMZ Ward E led by Jude Locson for the B.R.A. Drop Box Decorating Contest, and is now an additional attraction for the gigantic bra!

Come and have your photos taken here! 

The Ciudad de Zamboanga B.R.E.A.S.T. Installation Art  may be the largest BRA art made up of old and used bras as well as decorated bras here in the Philippines and the world! (Please inform us if you believe otherwise!)

And most of all, this is THE work of art of the Zamboanga City community and from friends in the Philippines and also internationally, which makes this Ciudad de Zamboanga B.R.E.A.S.T. Installation Art even more meaningful!

Don't forget to schedule your Breast Wellness and Breast Cancer Awareness lectures at the Ciudad Medical Zamboanga Breast Wellness Center with this phone number: (63)(62)992-7330 local 1278. This will further give deeper meaning to this B.R.A. awareness campaign with more knowledge gained from these learning sessions!

P.S.
Thanks so much to our Media Partners:
* Dante Corteza of Zamboanga Times and is part of the conceptualization of this B.R.A. Project together with Dr. Filipinas Rojo and artist, Rameer Tawasil
* Ms. Mila Arieta of Zamboanga Today
* RG Antonet Go of Zamboanga Today and 93.1 Brigada News FM  Zamboanga
* Ronnie Lledo, Christine Taola and the GBPI TV 11 team 
* Bhong Simbajon and the RMN team 
* Nonong Santiago of Zamboanga Today/GMA

CMZ B.R.A. Campaign Project Activities as of March 16, 2014

So much has happened since the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project started last January 17, 2014 and so much is still happening at this time.

The objective of this Ciudad Medical Zamboanga B.R.A. Campaign Project is in its name: Bra to Raise Awareness to:

This project was conceptualized to address the third Mission of Ciudad Medical Zamboanga (Zamboanga Polymedic Hospital Inc.), which is to pursue Corporate Social Responsibility!

I would like to rundown the activities and its partial results:

Phase 1: B.R.A. Drop Box Decorating Contest

January 17 to February 3, 2014

Activity 1.a. B.R.A. Drop Box Decorating Contest

** 19 of 21 units in the hospital joined the Contest

Activity 1.b. B.R.A. Drop Box Decorating Contest Judging

** Judges for the Contest: 

~~~~City Councilor Hon. Myra Paz Abubakar
~~~~Ms. Mila Arieta of Zamboanga Today
~~~~Ms. Florence Alcazar of the Breast Cancer Survivors group
~~~~Dante Corteza of Daily Zamboanga Times
~~~~Sulu born International artist Rameer Tawasil

**Winners:

First Place : Hemodialysis

Second Place: Ward Echo

Third Place: ER

Juror's Choices: 

~~Medical Records/Rehab

~~Central Supply/Dietary

~~Admin/HR

Click Like Online Contest: Hemodialysis

Phase 2: B.R.A. Collecting Contest

February 5 to March 8, 2014

Activity 2.a. B.R.A. Collecting Contest for CMZ

** 21 of 21 units participated in the collection

** Winners:

First Place: Hemodialysis Unit = 1,604 bras collected

Second Place: Nursing Service Office = 1,315 bras collected

Third Place: Ward Echo = 840 bras collected

Fourth Place: Radiology = 504 bras collected

Fifth Place: Pharmacy = 473 bras collected

Activity 2.b. B.R.A. Collecting Contest for Partners

**Total of 34 partners were given Bra Drop Boxes (target: 19 boxes)

**Winners: to be announced
**Main B.R.A. Partners:
~~~7 schools = = 1 State University; 2 private universities; 3 colleges and 1 high school
~~~7 malls/supermarkets
~~~10 private companies including suppliers like Siemens Philippines and Health Solutions and Banks; although, more friends were joining in even without the B.R.A. boxes and they made boxes themselves.

~~~10 government offices:

=====Sangguniang Panglungsod group with Vice Mayor Cesar Iturralde and City Councilor Myra Paz Abubakar requested the B.R.A. Box to be given during the City Council Session last February 12, 2014.

CMZ President, Joven Monsanto presents to the City Council
about the CMZ B.R.A. Campaign Project

Activity 2.c. B.R.A. Countdown March 8, 2014

**Bras Collected from CMZ: 6727 bras

**Bras Collected from partners: 1664 bras

**Total Bras collected as of  March 8, 2014: 8391 bras

**Since there are still many partners and friends supporting the cause, we are still receiving bras from other parts of the Philippines and the world.

~~~As of March 16, 2014: about 8800 bras and counting

Notable milestones are: 
** bras sent from Netherlands and Singapore
** bras from friends from the U.S. 
** messages of support from UK and Norway
** bras from all over the Philippines: 
~~~~Luzon: Dagupan, Pangasinan; Lipa, Batangas; Bocaue and Bustos, Bulacan; Cavite
~~~~NCR: Quezon City, Makati City 
~~~~Visayas: Cebu City and Talisay City
~~~~Mindanao: Dipolog City, ZDN;  Iligan City, Lanao Del Norte; Baganga, Davao Oriental; Davao City; Cagayan De Oro City

Phase 3: B.R.A. A.R.T. 

February 7 to March 20, 2014

Activity 3.a. February 7 B.R.A. A.R.T. Workshop Part 1

Activity 3.b. March 12 B.R.A. A.R.T. Workshop Part 2

**Total number of Decorated Bras as of March 12, 2014: 414 decorated bras

~~219 bras from Hemodialysis

~~50 bras from Medical Records

~~27 bras from Radiology

~~10 bras from OR Complex

~~1 from CSR

~~107 bras during A.R.T. Workshop

There are still expected bras to be submitted from the CMZ workforce and from the artist group led by Rameer Tawasil.

HIGHLIGHT ACTIVITIES TO LOOK FORWARD TO:

Activity 3.c. Launching of the B.R.A. A.R.T. Project Exhibit at Lantaka Hotel on March 21, 2014 11 a.m.

From among these bras and the others made, artist Rameer tawasil will choose the best or the most unique among the bras to be displayed in the Lantaka Hotel gallery

Activity 3.d. Creation of the Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Public Installation Art by Rameer Tawasil, Sulu-born International Artist and artist-friends from Zamboanga City.

The Concept: Giant Bra and Breast made out of individual bras:
about 14 feet high (including stage); 8 feet wide and 4 feet depth

Activity 3.e. Unveiling of the Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Public Installation Art on March 21, 2014 4 p.m.

Activity 3.d.i. CMZ Flash Mob for B.R.A. (to watch for)

Activity 3.d.ii. Walking B.R.A. Artworks (to watch for)

Phase 4. Awareness and Education on Breast Wellness and Breast Cancer Awareness

Activity 4.a. Breast Wellness Lectures

Since the start of the CMZ B.R.A. Campaign Project, there are three lectures already done and ongoing:

~~ for Claret School faculty

~~ for Immaculate Conception Elementary School faculty

~~ for Permex Canning Factory staff

Immaculate Conception Elementary School faculty with Dr. Marissa Lim

Activity 4.b. TV and Radio Guestings

** February 4, 2014 Press Conference at CMZ Conference Room for Launching of the CMZ B.R.A. Campaign Project

** February 6, 2014 guesting at GBPI TV 11 NO LIMITS with Ronnie Lledo on Breast Cancer Awareness

~~~ CMZ Chairman Edwin To

~~~ CMZ Medical Director and B.R.A. Campaign Project Head, Dr. Filipinas Rojo

~~~ CMZ Breast Wellness Center Head, Dr. Marissa Lim

** March 4, 2014 guesting at RMN (Radio and U-Stream) with Bhong Simbajon on the CMZ B.R.A. Campaign Project and Breast Wellness

~~~ CMZ Medical Director and B.R.A. Campaign Project Head, Dr. Filipinas Rojo

~~~ CMZ Breast Wellness Center Head, Dr. Marissa Lim

*~*~* and received 200 used and old bras from friends from Illinois and Florida after the program

** March 14, 2014 guesting at GBPI TV 11 DATELINE TELERADYO with Ronnie Lledo and Edgar Vano on B.R.A. - Women's Advocacy for International Women's Month

~~~ CMZ Medical Director and B.R.A. Campaign Project Head, Dr. Filipinas Rojo

~~~ CMZ Breast Wellness Center Head, Dr. Marissa Lim

We are hopeful that this Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Public Installation Art is indeed one of its kind in the Philippines and probably the world! (Please inform us if this is not so!)

Aside from the main objective of this CMZ B.R.A.Campaign Project which is Bra to Raise Awareness for Breast Wellness, promoting to "Love Your Breasts. Have Them Checked" and "Early Detection and Treatment Save Lives", we are also hopeful that the collaborative activities with Zamboanga City community and our friends from the Philippines and abroad, is exuding positive energy for Zamboanga City as it undergoes the BUILD BACK BETTER ZAMBOANGA program of the City Mayor, Hon. Maria Isabelle "Beng" Climaco-Salazar.  

~~~~~~~~~~

P.S.1 This is the link to know more about the CMZ BRA Campaign Project:
facebook.com/cmzbracampaignproject
email: ciudadmedical_zam@yahoo.com

P.S.2 Ciudad Medical Zamboanga (Corporation name: Zamboanga Polymedic Hospital Inc) will be conferred the Philippine Quality Award: Recognition for Commitment to Quality Management on March 20, 2014 by Pres. Benigno Aquino III at the Rizal Hall, Malacanan Palace.

CMZ B.R.A. Drop Box Decorating Contest 2014 Winners

Phase 1 of the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project is the CMZ B.R.A. Drop Box Decorating Contest. 

February 3 marked the Day of Judging for the Best B.R.A. Drop Boxes!

The whole array of beautifully decorated drop boxes were so fabulous. We are sure our judges had a difficult time trying to weigh whether each box had the right balance of creativity and message expressed! 

After careful scrutiny, the judges, City Councilor Hon. Myra Paz Abubakar, Ms. Mila Arieta (Zamboanga Today), Ms. Florence Alcazar (Mindanao Breast Cancer Support and Empowerment Association), Mr. Dante Corteza (Zamboanga Times) and  International artist Mr. Rameer Tawasil chose these winners:

First Place: HEMODIALYSIS

Second Place: WARD E (Medical Ward)

Third Place: Emergency Room

Juror's Choice:
CSR, DIETARY, LAUNDRY

MEDICAL RECORDS, REHAB

ADMINISTRATION, HR

You will come across one or more of these attractive B.R.A.boxes around Zamboanga City this February and March 2014 during the B.R.A. Collection period. 

We hope these B.R.A. boxes do get your attention and entice you to read the messages AND... just maybe...encourages you to be part of this activity as well by dropping your old and used bras for a cause. Again, old and used bras which will not be used as relief goods so don't be shy if these bras may be non-usable.

These are our messages for the Zamboanga City community and to the world:

Bra to Raise Awareness Campaign

Love Your Breasts...

Have them Checked!

Early detection and early treatment save lives!

The awareness starts with us!

By March 20, 2014, watch for the unveiling of the Installation Art for Breast Wellness and Breast Cancer Awareness at the Ciudad Medical Zamboanga and you will find out the reason behind all the effort we have now on bra collection for this noble advocacy. 

We do want you to be part of this Breast Wellness campaign!