What is the 51st ANVIL AWARD of the PRSP?

To know more about the 51st Anvil Award of the Philippine Public Relations Society of the Philippines, you can read this link: http://anvil.prsp.ph

What is the ANVIL AWARD?

What are the different kinds of ANVIL AWARDS?

There are also new Special Awards given this 2016.

PR Team of the Year: This award recognises the in-house PR team of companies / organisations.

Excellence in PR for Social Good: This award recognises PR campaigns that communicate and promote social good. Winning entries should be able to demonstrate how the campaigns, based on insights and/or formative research, lead to successful engagement of identified stakeholders which in turn produces positive impact to individuals, consumers, communities, among others.

Excellence in Government Relations: This award recognises successful and strategic engagement between any company/organisation and government agencies (local, national or regulatory). Entries should show how the process of strategic engagement with government was planned, implemented and led to a positive or desired outcome.

How does one prepare the entries?

 

What are the categories?

Most of the awardees for the 51st Anvil Awards are multinational companies and high level Philippine corporations like the following:  

Hall of Fame Honor Roll: 
~~Petron's Vision Petron: Folio Magazine (PR Tool) for bringing Philippine art and culture to the attention of the Filipino youth in the development of its content and design treatment.
~~Metrobank Foundation's MADE (PR Program)  for its multi-platform initiative encompassing various aspects of art 

Platinum Awards: (chosen from the Gold Awardees of PR Tools)
~~Grupo Agatep's "Warner TV: Bringing Shows to Life" omnibus multimedia presentation  
~~ABS-CBN's "Pope TYSM (Thank You Sa Malasakit) - a compilation of social media feedback on Pope Francis'Philippine visit in 2015
~~Metrobank Foundation's 2014 Annual Report entitled Ëmpowering Filipinos, Building the Nation"

Grand Anvil: (chosen from Gold Awardees of PR Programs)
~~Center for Health Solutions/Innovations Phils Inc/Page One  - "You For You"(U4U): Educating the Youth About the Risk of Teenage Pregnancy

PR Agency of the Year: (with most number of trophies)
~~Stratworks with 7 awards

Grand Prix Award (Companies of the Year):
~~Smart with 7 Gold Awards 
~~Metrobank Foundation with 7 Gold Awards

There are several Gold and Silver awardees from the several categories as listed above.

Congratulations to Ciudad Medical Zamboanga, Gold Anvil Awardee for the CMZ BRA (Bra to Raise Awareness Campaign Project) under Specialized Public Relations Programs - Advocacy Campaign! This may be the only Anvil awardee from Mindanao this 2016!

The Public Relations Society of the Philippines would like to invite all organizations with special initiative and programs or tools, especially from outside of the National Capital Region (calling Visayas and Mindanao!) to compete in the next ANVIL AWARDS and be recognized for all our noble efforts!!!

CMZ BRAlentine Wall @ Valentines 2015

Ciudad Medical Zamboanga's fourth CMZ BRA ART created for the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project is the the CMZ B.R.A. (Bra to Raise Awareness) lentine Wall and Photo Booth!

It is now Valentine's month and Valentine's Day being a festive and happy season was an ideal time for another BRA Art Project!

Thanks to Ms. Cristina Bolo and Ms. Charlene Francisco who spearheaded the creation of the BRA Heart together with the CMZ Maintenance Team and the CMZ Radiology Team, upon the instruction of the CMZ BRA Campaign Project Head, Dr. Filipinas Rojo!
Here are scenes from the making of the BRA Heart!

January 2015: AO Ruby Puzon and Cristina segregating the pink bras

Tin and Cha gluing the bras in place

RG Antonet was there while we were making this!

Things are falling in place!

the first selfie/groufie!

This CMZ B.R.A.lentine Wall was put up at the front parking lot of Ciudad Medical Zamboanga close to the Pharmacy from February 1 to 28, 2015. 

The CMZ B.R.A.lentine Wall and Photo Booth was a very happy scene although others were a bit shy to have their selfies there!

For Valentine's Month 2015!

Give your LOVE the gift of wellness... Give her an Annual Breast Exam! 
Love your breasts, Have them checked!!
Have a Selfie or a Groufie at this Photo Booth and win prizes by visiting the CMZ Breast Wellness Center!!!

with the Ateneo De Zamboanga's Psych Students in CMZ: on Valentins's Day after distributing the goodies for all patients! 

ZAMBOANGA CRISIS: TRIBUTE TO SOLDIERS AND POLICE FORCE! @ SEPTEMBER 2013

I know I have paid and continue to pay tribute to the healthcare workers because these are the people I work with and who are around me!

But, I would like to thank so much our soldiers and police force who we greatly need for our security.

Thank you for guarding our establishment!!!

Time and again, they have said the hospital is one of the places to secure ... because we need to continue to provide healthcare service even in times of crisis and disaster!

We thank you, our police force and soldiers who continue to fight to keep the sovereignty of our Zamboanga City! (photos from TV)

soldiers outside the Zamboanga City Medical Center and just across my clinic

 

soldiers outside the Rojo Compound during the Zamboanga Crisis

They also have to do so many other things, like being compassionate to civilians (but it is difficult to identify who is who these days!)

And even firefighters!

with the series of fires in the Sta. Barbara area, where there is danger for the firefighters to go in, we hear the soldiers also help out !!!

From ABS-CBN File: EOD personnel sniff materials recovered after a car exploded in Camino Nuevo Street in Zamboanga City. Photo by Rem Zamora for ABS-CBNnews.com — withGolden Eye and Tony Ferrer Jr. in Zamboanga City. Way to go, Teng M.!!!

Many of the Zamboanga constituents from all sectors value the services of the soldiers so much and so they also give donations to the soldiers aside to the help for the evacuees.

Even our own CMZ staff have done their own share of showing their appreciation... I guess they really have the heart for Social Responsibility! 

From the CMZ Kaladkarins who gave to the Laiason officer for supplies, who distribute the water and food to the soldiers. (credits: Promding Chamimay FB)

CMZ extending our help to our soldiers PNP and AFP on field (CMZ Ward F, ICU, NSO and with Adzu HS batch 98) coordinated by HN Niña.

So, it pains us so much when we see the soldiers who are brought to the hospital who incur the realities of war... injuries from snipers, bullets, mortars and RPGs = = really high power ammunition on the MNLF side!!!!

The reality of morbidity and even, death is right in front of them!

While in the hospital, one of the soldiers still had a grenade with him!

whole hospital is mobilized at times of patient surge (sudden increase in patient number during conflict) = = all head nurses came down to see where they can contribute!

endorsing the clothes and things from the patients...

Dr. G. Rojo, CMZ ER head coordinating with the AFP...

How difficult it is to think that the soldiers have to physically sacrifice for us... BUT, we need them to do so!

The presence of strong military forces to CORDON, CONSTRICT and CONTAIN these "friendly forces" as they call them is the only reassurance of the Zamboanga City Constituents.

It is so sad when the soldiers injured are part of the reinforcement forces who come over... they are so young and new to the place!!! 

Now, they say they are in the Clearing Phase... but this means, the dangers continue... are their still snipers? land mines? ... and yes, we still see soldiers who are injured at this time! I talked to one injured soldier. He still maintained a positive outlook in spite of the 14 days in the heart of Sta. Barbara (area of worst armed conflict) before he was hit by the sniper during the clearing operation! He feels the conflict would soon end! He is still willing to go on with his mission as a soldier even after his present injury. I was amazed by his aura and his calling!!! Really AMAZING!

The Commander-in-Chief of the Armed Forces of the Philippines, President Benigno "PNoy"Aquino and Secretary of National Defense Voltaire Gazmin remain with the soldiers here in Zamboanga City for more than a week...

They say Malacañang is right here in Zamboanga City!

Dear Soldiers and Police Force...

We feel for YOUR COURAGE... YOUR DEDICATION... YOUR SACRIFICE!

How difficult it is that you have to fight "friendly forces" who have super high powered ammunition! How difficult it is to balance fighting... and to continue to keep the hostages and civilians safe! How difficult when you have the complexity of recognizing MNLF, who try to convert as civilians! 

We feel for your families!!

You are our heroes... and we pray we will have more living heroes at the end of this Crisis!!!

We pray that the end of this Zamboanga Crisis 2013 should be very favorable to the Zamboanga community...

This must not prove to be just a futile exercise after all your sacrifice...

Your noble efforts must not go down the drain...

FORT PILAR, ZAMBOANGA CITY@2005

Let us continue to pray for peace in Zamboanga City!!!

P.S. Thanks to the television coverage of the Zamboanga Crisis which is the source of some of my photos.