CMZ BRA CAMPAIGN PROJECT WINS THE GOLD ANVIL @ 51ST ANVIL AWARDS

The ANVIL AWARD is the most prestigious award in Public Relations, thus, dubbed the Oscar Awards for Public Relations and given only if and when the high standards set by the jury are met. These winning programs demonstrate and live the principle of public relations that is all about great performance with great results. 

We were told Ciudad Medical Zamboanga may be the only winner from MINDANAO and a GOLD ANVIL awardee at that!

ZAMBOANGA CITY, THIS IS FOR YOU! ...The GOLD ANVIL AWARD (Public Relations Program Specialized Advocacy Campaign) for the CMZ BRA (Bra to Raise Awareness) Campaign Project of CIUDAD MEDICAL ZAMBOANGA for innovative breast cancer advocacy program in Zamboanga City.

Conferred February 26, 2016 at the Rizal Ballroom, Makati Shangrila, Philippines.

CIUDAD MEDICAL ZAMBOANGA and the CMZ BRAngay Team, this is OUR GOLD!

The larger trophy is the GOLD AWARD and the smaller trophy is the SILVER AWARD.

GOLD ANVIL AWARD TROPHY is received by Ms. Cristina Bolo (CMZ Breast Wellness Center), Dr. Filipinas Rojo (CMZ Medical Director), Atty. Jhihann Hairun-Natividad (CMZ CEO ) and Ms. Juvee Calica (CMZ HR Manager)

THE GOLD ANVIL AWARD TROPHY

This is the Congratulatory letter, Ciudad Medical Zamboanga received from the PRSP!

This is the message of the Chairman of the 51st Anvil Awards, Mr. Ron Jabal during the ANVIL Gabi Ng Parangal 2016!.

Magandang magandang gabi po sa inyo lahat.

To say I am humbled by your presence is an understatement. Speaking before more than 800 experts in Public Relations is quite a daunting task. I wish President Bong Osorio is here to share with me the stage where more than 60 companies will be honoured by the greatest recognition in PR profession. For those who do not know, President Bong Osorio is in Dubai speaking before a global conference - ably representing the brilliance in all of us - of PRSP. Thank you Bong.

And so today I, along with the outgoing and incoming Board of Directors of PRSP, welcome all of you to the 51st Anvil Awards. We have received close to 400 entries this year and more than 100 will be recognised with silvers and golds. The creme dela creme will get a Special Award while the best of the best will get Platinum trophies and the much-coveted Grand Anvil Award.

_____

In the era of instant gratification amidst a cacophony of applause from award-giving bodies that seemed to have sprouted all over in recent years, one is compelled to ask if getting an Anvil trophy - Silver and/or Gold - remains important and relevant.

Now that the Anvil Awards is on its 51st year of recognizing outstanding PR programs and tools, we dared ask if this type of accolade has already been reduced to a perfunctory or a chore.

If one views Anvil Awards as just an award for the office display cabinet which will later be a subject of a press release that hopefully will be read by the company’s target markets, then maybe an Anvil award is nothing more than a trophy - a good to have so people can see.

If one views Anvil Awards as only a recognition of our own expertise which can be a ticket for one’s ascent to the corporate ladder or a brag tool in an industry gathering which will later be a subject of a Facebook, Instagram and Twitter posts, then maybe an Anvil award is nothing more than an emblem and badge of bravado - a scarlet letter for everyone to ogle about.

There is nothing wrong with all of these. At one point in our lives we have done and continues to do these actuations.

I am sure, though, that there is more to an Anvil award than all these.

More than anything else, we need to see the Anvil Awards as a recognition and a celebration of good - that getting an Anvil award remains important and relevant in the minutiae of everyday life where time is no longer measured in hours but moments.

Getting an Anvil trophy is a recognition of excellence in creativity; of the beauty of messages; of intelligent choices in choosing what channels to deliver our messages to our stakeholders and consumers; and of the logic of measurement and evaluation.

Getting a Silver or a Gold is the triumph over lethargy; the triumph over just getting by and doing the same thing all over again; and a victory against “okay-na-yan”.

Getting an Anvil is a victory of the goodness of shared values between us and the stakeholders we engage and serve.

An Anvil Award stands for the celebration of common good.

So for those who will receive Anvil Awards, stand proud.You just do not carry a piece of wood and metal but a responsibility to always do good - the good of not just small and specialised interests but for the good of all.
Again congratulations and Mabuhay tayong lahat!

We were happy to meet new friends from the Diocese of Alaminos and their iPlant Movement Grand Launch Magazine with the Silver ANVIL Award especially Msgr. Rey and Simon and Imelda Czendlik-Bischof. We shared Table No. 19.

Mr. Jones T. Campos  (far right) with CMZ BRA Campaign  Project of Ciudad Medical Zamboanga with iPlant Movement of the Diocese of Alaminos represented by Ding Mammuad, Simon and Imelda Czendlik-Bischof , Msgr. Rey, Fr. Windell and Fr. Uly.

Congratulations to all the awardees and we hope to inspire other corporations and organizations to join in the bandwagon in the celebration of the common good!


P.S.
Thank you so much, Rameer Tawasil for sharing the BRA idea with CMZ and worked with us for our giant Installation Art, the CMZ BREAST (Bra to Raise Early Awareness for screening and Treatment)!

Thank you so much to the CMZ Breast Wellness Center and the CMZ BRAngay Team for the implementation of the CMZ BRA (Bra to Raise Awareness) Campaign Project.

HOW TO PACKAGE A WINNING ANVIL @ OCTOBER 28, 2015

Last October 28, 2015, I attended the "HOW TO PACKAGE A WINNING ANVIL" seminar at the Unilab Bayanihan Center.

Original schedule was October 19 and 20, 2015!

But due to inclement weather, the seminar was moved to a later date, so much closer to the deadline!

However, I was personally interested in applying for the 51st Anvil Award, but was at a loss on how to present our PR Program for this to be appreciated by the jurors.

Questions in my mind, among others, were:

"What is Anvil looking for?"

"What do they mean by RESULTS?"

"How do we present the results?"

"How much supporting documents can we present?"
... and so many more questions in our minds!

I hoped this was the seminar to open my mind more to the intricacies of the Anvil Award!

There were several attendees, mostly from high level corporations such as Megaworld, Jollibee, Sun Life Financials.  I noticed many of them are young and belonged either to the Public Relations, Marketing or Communications department of their corporations. 

When asked who believed their programs would win, I saw a lot of show of hands! I admired their passion and the belief that their programs and tools would win... They indeed had the right attitude for this Anvil Award!

I felt a bit out of place (as if I would really feel out of place!) because 1) I was a doctor... and a medical director... and not in PR nor communications; 2) I did not belong to a listed corporation, although,we are proud of our organization, Ciudad Medical Zamboanga; 3) I was the only one from Mindanao... and, I wasn't sure if someone from the Visayas was among the audience!

When asked by Sir Jones T. Campos, "Who thinks they won't win?", I raised my hand, but only because I wanted to ask some questions.

And my first question was, "Can a smaller company and from Mindanao (Zamboanga City specifically) at that, compete with the huge corporations who have all the resources, the budget (in Millions!) and the communications arm or the support of great Public Relations companies, EVER WIN?

And the answer I was given was, YES! Deciding if you are worthy of the Anvil depends on the organization's own Objectives, Methods and Results of their programs and their documentation, as well as the significance and impact of the programs or tools.

Brilliant mentors, Mr. Jones T. Campos and Mr. Ron Jabal shared their pearls on how to package the "Winning Anvil" and "Excellence of Public Relations in the era of disruption!"

They also shared several examples of previous winners such as the "Tulong Na, Tabang na" of ABS-CBN, which won the Grand Anvil of the 50th Anvil  Award. Other programs which I was interested in were the Metrobank Foundation's MADE 2014 Project HeART (Art for Humanity), which showed impressive documentation and Avon's Do Something Beautiful Campaign, since this had a similar advocacy on breast cancer awareness.

From these  samples, I found out that I had to compute for Media Value and PR value, which I then had to research on, and indeed something very new to me!

Thanks Ms. May Datul of PRSP for being so accommodating!

So, we had to proceed with the writing with the new knowledge that had to be injected to the data that we had, which we had to complete in the next three weeks!

The Anvil results were relayed after two months, and we, in Ciudad Medical Zamboanga were so overjoyed that our project, the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project won the GOLD ANVIL AWARD for Public Relations Programs: Specialized Advocacy Campaign for the innovative breast cancer advocacy program in Zamboanga City.

And so I again say, Thanks a million to these two Public Relation greats, and those like them (Norman Agatep), who continue to teach and inspire PR neophytes in our quest for improvement of our communication skills... in our journey to always go way beyond mediocrity... in our goal to achieve excellence in creativity and the victory of good (to borrow these phrases from Sir Ron Jabal).

Here is an excerpt of the Address of Chairman of the 51st Anvil Awards, Mr. Ron Jabal APR during the 51st Anvil Awards Gabi Ng Parangal.

We were told CMZ is the only Awardee from Mindanao and a Gold Award at that.... But PRSP would like to invite more organizations from outside of Mega Manila especially Visayas and Mindanao with dynamic initiatives and programs to vie for the 52nd Anvil Award this year and be recognized for your noble efforts!!!

Watch out for this by September or October 2016....

What is the 51st ANVIL AWARD of the PRSP?

To know more about the 51st Anvil Award of the Philippine Public Relations Society of the Philippines, you can read this link: http://anvil.prsp.ph

What is the ANVIL AWARD?

What are the different kinds of ANVIL AWARDS?

There are also new Special Awards given this 2016.

PR Team of the Year: This award recognises the in-house PR team of companies / organisations.

Excellence in PR for Social Good: This award recognises PR campaigns that communicate and promote social good. Winning entries should be able to demonstrate how the campaigns, based on insights and/or formative research, lead to successful engagement of identified stakeholders which in turn produces positive impact to individuals, consumers, communities, among others.

Excellence in Government Relations: This award recognises successful and strategic engagement between any company/organisation and government agencies (local, national or regulatory). Entries should show how the process of strategic engagement with government was planned, implemented and led to a positive or desired outcome.

How does one prepare the entries?

 

What are the categories?

Most of the awardees for the 51st Anvil Awards are multinational companies and high level Philippine corporations like the following:  

Hall of Fame Honor Roll: 
~~Petron's Vision Petron: Folio Magazine (PR Tool) for bringing Philippine art and culture to the attention of the Filipino youth in the development of its content and design treatment.
~~Metrobank Foundation's MADE (PR Program)  for its multi-platform initiative encompassing various aspects of art 

Platinum Awards: (chosen from the Gold Awardees of PR Tools)
~~Grupo Agatep's "Warner TV: Bringing Shows to Life" omnibus multimedia presentation  
~~ABS-CBN's "Pope TYSM (Thank You Sa Malasakit) - a compilation of social media feedback on Pope Francis'Philippine visit in 2015
~~Metrobank Foundation's 2014 Annual Report entitled Ëmpowering Filipinos, Building the Nation"

Grand Anvil: (chosen from Gold Awardees of PR Programs)
~~Center for Health Solutions/Innovations Phils Inc/Page One  - "You For You"(U4U): Educating the Youth About the Risk of Teenage Pregnancy

PR Agency of the Year: (with most number of trophies)
~~Stratworks with 7 awards

Grand Prix Award (Companies of the Year):
~~Smart with 7 Gold Awards 
~~Metrobank Foundation with 7 Gold Awards

There are several Gold and Silver awardees from the several categories as listed above.

Congratulations to Ciudad Medical Zamboanga, Gold Anvil Awardee for the CMZ BRA (Bra to Raise Awareness Campaign Project) under Specialized Public Relations Programs - Advocacy Campaign! This may be the only Anvil awardee from Mindanao this 2016!

The Public Relations Society of the Philippines would like to invite all organizations with special initiative and programs or tools, especially from outside of the National Capital Region (calling Visayas and Mindanao!) to compete in the next ANVIL AWARDS and be recognized for all our noble efforts!!!