2016 CPEX 5: CMZ ICU

Last March 16, 2016, the CMZ Performance Excellence (CPEx) Rounds visited the Intensive Care Unit with the presence of Section head, Dr. Benjamin Lopez and ICU Head Nurse, Ms. Sabrina Ray Anova.

Quality Assurance Audit was conducted by the Nursing Director, Ms. Celita Calma, Assistant Nursing Director for Service, Ms. Kamille Alcala, Infection Control Nurse, Nurse Supervisor Marlon Endino together with Execom, MD Dr. Filipinas Rojo, AO Karren Mae Masuhud and HR Manager, Juvee Calica.

The Patient Safety discussion was held within the ICU area where we went over issues from 2015 and evaluated how they are at the present time.

The ICU staff were also reoriented on the International Patient Safety Goals and how these could be adapted to the ward especially on Identifying Patients Correctly, Effective Communication, Medication Safety, Wrong-Site, Wrong-Procedure Surgery, Hospital Acquired Infections and on Falls. 

The ICU personnel were very dynamic in their sharing of patient safety issues as well as on best practices.

The CPEx with the ICU Team was very productive.

We know the CPEx 5 for the Intensive Care Unit may help in the development of the Culture of Patient Safety in Ciudad Medical Zamboanga.

CMZ BRA CAMPAIGN PROJECT WINS THE GOLD ANVIL @ 51ST ANVIL AWARDS

The ANVIL AWARD is the most prestigious award in Public Relations, thus, dubbed the Oscar Awards for Public Relations and given only if and when the high standards set by the jury are met. These winning programs demonstrate and live the principle of public relations that is all about great performance with great results. 

We were told Ciudad Medical Zamboanga may be the only winner from MINDANAO and a GOLD ANVIL awardee at that!

ZAMBOANGA CITY, THIS IS FOR YOU! ...The GOLD ANVIL AWARD (Public Relations Program Specialized Advocacy Campaign) for the CMZ BRA (Bra to Raise Awareness) Campaign Project of CIUDAD MEDICAL ZAMBOANGA for innovative breast cancer advocacy program in Zamboanga City.

Conferred February 26, 2016 at the Rizal Ballroom, Makati Shangrila, Philippines.

CIUDAD MEDICAL ZAMBOANGA and the CMZ BRAngay Team, this is OUR GOLD!

The larger trophy is the GOLD AWARD and the smaller trophy is the SILVER AWARD.

GOLD ANVIL AWARD TROPHY is received by Ms. Cristina Bolo (CMZ Breast Wellness Center), Dr. Filipinas Rojo (CMZ Medical Director), Atty. Jhihann Hairun-Natividad (CMZ CEO ) and Ms. Juvee Calica (CMZ HR Manager)

THE GOLD ANVIL AWARD TROPHY

This is the Congratulatory letter, Ciudad Medical Zamboanga received from the PRSP!

This is the message of the Chairman of the 51st Anvil Awards, Mr. Ron Jabal during the ANVIL Gabi Ng Parangal 2016!.

Magandang magandang gabi po sa inyo lahat.

To say I am humbled by your presence is an understatement. Speaking before more than 800 experts in Public Relations is quite a daunting task. I wish President Bong Osorio is here to share with me the stage where more than 60 companies will be honoured by the greatest recognition in PR profession. For those who do not know, President Bong Osorio is in Dubai speaking before a global conference - ably representing the brilliance in all of us - of PRSP. Thank you Bong.

And so today I, along with the outgoing and incoming Board of Directors of PRSP, welcome all of you to the 51st Anvil Awards. We have received close to 400 entries this year and more than 100 will be recognised with silvers and golds. The creme dela creme will get a Special Award while the best of the best will get Platinum trophies and the much-coveted Grand Anvil Award.

_____

In the era of instant gratification amidst a cacophony of applause from award-giving bodies that seemed to have sprouted all over in recent years, one is compelled to ask if getting an Anvil trophy - Silver and/or Gold - remains important and relevant.

Now that the Anvil Awards is on its 51st year of recognizing outstanding PR programs and tools, we dared ask if this type of accolade has already been reduced to a perfunctory or a chore.

If one views Anvil Awards as just an award for the office display cabinet which will later be a subject of a press release that hopefully will be read by the company’s target markets, then maybe an Anvil award is nothing more than a trophy - a good to have so people can see.

If one views Anvil Awards as only a recognition of our own expertise which can be a ticket for one’s ascent to the corporate ladder or a brag tool in an industry gathering which will later be a subject of a Facebook, Instagram and Twitter posts, then maybe an Anvil award is nothing more than an emblem and badge of bravado - a scarlet letter for everyone to ogle about.

There is nothing wrong with all of these. At one point in our lives we have done and continues to do these actuations.

I am sure, though, that there is more to an Anvil award than all these.

More than anything else, we need to see the Anvil Awards as a recognition and a celebration of good - that getting an Anvil award remains important and relevant in the minutiae of everyday life where time is no longer measured in hours but moments.

Getting an Anvil trophy is a recognition of excellence in creativity; of the beauty of messages; of intelligent choices in choosing what channels to deliver our messages to our stakeholders and consumers; and of the logic of measurement and evaluation.

Getting a Silver or a Gold is the triumph over lethargy; the triumph over just getting by and doing the same thing all over again; and a victory against “okay-na-yan”.

Getting an Anvil is a victory of the goodness of shared values between us and the stakeholders we engage and serve.

An Anvil Award stands for the celebration of common good.

So for those who will receive Anvil Awards, stand proud.You just do not carry a piece of wood and metal but a responsibility to always do good - the good of not just small and specialised interests but for the good of all.
Again congratulations and Mabuhay tayong lahat!

We were happy to meet new friends from the Diocese of Alaminos and their iPlant Movement Grand Launch Magazine with the Silver ANVIL Award especially Msgr. Rey and Simon and Imelda Czendlik-Bischof. We shared Table No. 19.

Mr. Jones T. Campos  (far right) with CMZ BRA Campaign  Project of Ciudad Medical Zamboanga with iPlant Movement of the Diocese of Alaminos represented by Ding Mammuad, Simon and Imelda Czendlik-Bischof , Msgr. Rey, Fr. Windell and Fr. Uly.

Congratulations to all the awardees and we hope to inspire other corporations and organizations to join in the bandwagon in the celebration of the common good!


P.S.
Thank you so much, Rameer Tawasil for sharing the BRA idea with CMZ and worked with us for our giant Installation Art, the CMZ BREAST (Bra to Raise Early Awareness for screening and Treatment)!

Thank you so much to the CMZ Breast Wellness Center and the CMZ BRAngay Team for the implementation of the CMZ BRA (Bra to Raise Awareness) Campaign Project.

CMZ BRA Christmas Tree at Robinsons Mall 2015

Robinsonsland invited Ciudad Medical Zamboanga and other organizations with Corporate Social Responsibility to join the Robinsons Malls Tree Festival during the opening of the NEW FAVORITE, the ROBINSONS GALLERIA CEBU. One of the objectives is Awareness and another is to help the organizations in their fund-raising activities to foster their causes.

The CMZ BRA Christmas Tree is originally based in Zamboanga City and our efforts are concentrated on Breast Cancer Awareness!

The CMZ BRA Christmas Tree is made up of 149 pink and purple bras with 24 more bras attached to the BRA gift boxes.

These bras are contributions from:

1.      bras left from the original collection of 9,600 bras and newly decorated by the Ciudad Medical Workforce

2.     decorated bras contributed by the Zamboanga City community (government and private offices, schools, barangays, organizations) during the Pink October B.R.A. (Bra to Raise Awareness) Parade and Zamboanga City Hermosa Festival opening last October 1, 2015 as organised but the City Government of Zamboanga Gender and Development (headed by Councilor Myra Paz Abubakar) together with Ciudad Medical Zamboanga.

3.      bras from Sophie Philippines Zamboanga headed by Ca Rissa

4.    decorated bras from friends outside of Zamboanga City = Elsie Lim of Cebu Budget Office decorated bra is part of the BRA tree

As soon as the delegates arrive at the City Hall of Zamboanga,
they hang their designed bras to this wall! Isn't this amazing?

Representatives from Ciudad Medical Zamboanga
1. Dr. Filipinas Rojo, Medical Director

2. Karren Mae Parel Masuhud, Administrative Officer

3. Cristina Bolo 

4. Annely Enad

Thanks to the following in Cebu City:

1. Dr. John Sidney Ricamora of Ricamora Dental Clinic

2. Mrs. Lucila Ricamora

3. Ms. Joy Liong of Seafood House Zamboanga

4. Glenda Lee Reyes Ilad

5. Michelle Lim

6. Maricar Regner Rojo
7. George Constantine Rojo

~~~~~~~~~~~

Ciudad Medical Zamboanga is a 160-bed private tertiary general hospital in Zamboanga City with Breast Wellness and Breast Cancer Awareness as its premiere Corporate Social Responsibility program.

CMZ is the first and only Philippine Quality Award recipient in the healthcare industry (to date).

Ciudad Medical Zamboanga B.R.A. (Bra to Raise Awareness) Campaign Project is an innovative Breast Cancer Awareness advocacy project using brassieres, developed to intensify breast awareness through community partnership.

Two-pronged approach using:

1) Brassieres as Art medium to inspire awareness through the creation of Installation Artworks that will trigger the visual and cerebral stimuli; and

2) Breast Education with Screening to reach out to the barangay level through its offshoot, the CMZ BRAngay Project. (BReast Awareness to neighborhoods, groups, associations and the youth).

The CMZ BRA Campaign Project which started January 2014, has created five Installation Artworks:

1. Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art 2014
== more than 1600 bras

2. CMZ B.R.A. Vinta 2014-2015 (two versions = 184 x 2 = 386

3. CMZ B.R.A. Christmas Tree 2014

==272 bras

4. CMZ B.R.A.lentine Wall and Photo Booth 2015 = 184 bras

5. CMZ Pink B.R.A. Christmas Tree in Robinsons Galleria Cebu December 2015

Activities of the CMZ Breast Wellness Center (with the CMZ BRAngay Project in 2015) from January 2014 until September 2015:

~~ 38 breast awareness lectures

~~ 23 breast screening activities

=== serving 2152 participants;

=== 866 screened

=== with 30 free ultrasound and

=== 6 free mammograms

The CMZ BRA Campaign Project won the GOLD AWARD for Corporate Social Responsibility at the ASIAN HOSPITAL MANAGEMENT AWARDS 2015 conferred at Yangon, Myanmar last September 4, 2015 besting more than 70 programs from 12 countries.

Hope you have a selfie with our B.R.A. tree and post to Facebook and Instagram as #CMZBRAatRobinsonsCebu!

Thank you to Cebu Daily News December 10, 2015 Page 19 

You can also view us at:

Ciudad Medical Zamboanga Facebook Page

Ciudad Medical Zamboanga Breast Wellness Center Facebook Page

CMZ BRA Campaign Project Facebook Page

cmzbracampaignproject in Instagram

Contact persons:

Atty. Jhihann Hairun Natividad, MPA, Chief Executive Officer

Dr. Filipinas Ricamora Rojo, FPCR, MHA , Medical Director

Ms. Karren Mae Parel Masuhud, MPA, Administrative Officer

LENT 2015: GOOD FRIDAY WAY OF THE CROSS @ MCIC

Here is a glimpse of the Stations of the Cross for the Metropolitan Cathedral of the Immaculate Conception this Holy Week 2015.

Stations of the Cross (or Way of the Cross; in Latin, Via Crucis) refers to a series of images depicting Jesus Christ on the day of his crucifixion and also to the prayers Christians say when contemplating those images. Often a series of 14 images will be arranged in numbered order around a church nave or along a path, and the faithful travel from image to image, in order, stopping at each "station" to say the selected prayers and reflections. This will be done individually or in groups.

For the longest time this tradition had been existing, and families and groups have been sharing their time and talent to prepare for the different stations of the cross around the MCIC-Ateneo De Zambaonga block through La Purisima, Campaner, Nunez Street and Governor Alvarez.

The stations are up by about 3 to 4 a.m. and waiting for the Way of the Cross at 5 a.m.  The preparations are not necessarily extravagant considering the Lenten theme.

MCIC Stations of the Cross 2015 lead by Msgr. Cris Manongas

Have a Blessed Lenten celebration!

P.S. 

Thanks to Aleli D. and Kaye F.A. for preparing the Seventh Station and most of all, also to Regine Ryan Bernaldo who had prepared the Seventh Station beautifully the past years.