CMZ BRA Christmas Tree at Robinsons Mall 2015

Robinsonsland invited Ciudad Medical Zamboanga and other organizations with Corporate Social Responsibility to join the Robinsons Malls Tree Festival during the opening of the NEW FAVORITE, the ROBINSONS GALLERIA CEBU. One of the objectives is Awareness and another is to help the organizations in their fund-raising activities to foster their causes.

The CMZ BRA Christmas Tree is originally based in Zamboanga City and our efforts are concentrated on Breast Cancer Awareness!

The CMZ BRA Christmas Tree is made up of 149 pink and purple bras with 24 more bras attached to the BRA gift boxes.

These bras are contributions from:

1.      bras left from the original collection of 9,600 bras and newly decorated by the Ciudad Medical Workforce

2.     decorated bras contributed by the Zamboanga City community (government and private offices, schools, barangays, organizations) during the Pink October B.R.A. (Bra to Raise Awareness) Parade and Zamboanga City Hermosa Festival opening last October 1, 2015 as organised but the City Government of Zamboanga Gender and Development (headed by Councilor Myra Paz Abubakar) together with Ciudad Medical Zamboanga.

3.      bras from Sophie Philippines Zamboanga headed by Ca Rissa

4.    decorated bras from friends outside of Zamboanga City = Elsie Lim of Cebu Budget Office decorated bra is part of the BRA tree

As soon as the delegates arrive at the City Hall of Zamboanga,
they hang their designed bras to this wall! Isn't this amazing?

Representatives from Ciudad Medical Zamboanga
1. Dr. Filipinas Rojo, Medical Director

2. Karren Mae Parel Masuhud, Administrative Officer

3. Cristina Bolo 

4. Annely Enad

Thanks to the following in Cebu City:

1. Dr. John Sidney Ricamora of Ricamora Dental Clinic

2. Mrs. Lucila Ricamora

3. Ms. Joy Liong of Seafood House Zamboanga

4. Glenda Lee Reyes Ilad

5. Michelle Lim

6. Maricar Regner Rojo
7. George Constantine Rojo

~~~~~~~~~~~

Ciudad Medical Zamboanga is a 160-bed private tertiary general hospital in Zamboanga City with Breast Wellness and Breast Cancer Awareness as its premiere Corporate Social Responsibility program.

CMZ is the first and only Philippine Quality Award recipient in the healthcare industry (to date).

Ciudad Medical Zamboanga B.R.A. (Bra to Raise Awareness) Campaign Project is an innovative Breast Cancer Awareness advocacy project using brassieres, developed to intensify breast awareness through community partnership.

Two-pronged approach using:

1) Brassieres as Art medium to inspire awareness through the creation of Installation Artworks that will trigger the visual and cerebral stimuli; and

2) Breast Education with Screening to reach out to the barangay level through its offshoot, the CMZ BRAngay Project. (BReast Awareness to neighborhoods, groups, associations and the youth).

The CMZ BRA Campaign Project which started January 2014, has created five Installation Artworks:

1. Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art 2014
== more than 1600 bras

2. CMZ B.R.A. Vinta 2014-2015 (two versions = 184 x 2 = 386

3. CMZ B.R.A. Christmas Tree 2014

==272 bras

4. CMZ B.R.A.lentine Wall and Photo Booth 2015 = 184 bras

5. CMZ Pink B.R.A. Christmas Tree in Robinsons Galleria Cebu December 2015

Activities of the CMZ Breast Wellness Center (with the CMZ BRAngay Project in 2015) from January 2014 until September 2015:

~~ 38 breast awareness lectures

~~ 23 breast screening activities

=== serving 2152 participants;

=== 866 screened

=== with 30 free ultrasound and

=== 6 free mammograms

The CMZ BRA Campaign Project won the GOLD AWARD for Corporate Social Responsibility at the ASIAN HOSPITAL MANAGEMENT AWARDS 2015 conferred at Yangon, Myanmar last September 4, 2015 besting more than 70 programs from 12 countries.

Hope you have a selfie with our B.R.A. tree and post to Facebook and Instagram as #CMZBRAatRobinsonsCebu!

Thank you to Cebu Daily News December 10, 2015 Page 19 

You can also view us at:

Ciudad Medical Zamboanga Facebook Page

Ciudad Medical Zamboanga Breast Wellness Center Facebook Page

CMZ BRA Campaign Project Facebook Page

cmzbracampaignproject in Instagram

Contact persons:

Atty. Jhihann Hairun Natividad, MPA, Chief Executive Officer

Dr. Filipinas Ricamora Rojo, FPCR, MHA , Medical Director

Ms. Karren Mae Parel Masuhud, MPA, Administrative Officer

CMZ B.R.A. CAMPAIGN PROJECT ARTWORKS @ 2014-2015

It has been a year since the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project was launched and up to this day, April 4, 2015, we have put up 5 main artworks and 3 B.R.A. Art Exhibits.

We would like to thank nationally and internationally known Zamboanga Artist, Rameer Tawasil for bringing up the idea of using art and brassieres as the medium for the CMZ Breast Awareness advocacy... so unique and innovative, indeed! 

Among the main issues during our initial discussions is the acceptance of brassieres  as the medium... 
1) If the bras could trigger negative feedback from conservative women, religious and Muslim groups...
2) If the bras themselves will not be acceptable when displayed in public...
3) If our own government leaders could not accept the B.R.A. Installation artwork as itself!

Definitely, if there were negative feedbacks, the purpose of the advocacy would be defeated.

Somehow, on our own evaluation, we realized that beautifully decorated bras would more likely not draw malicious thoughts but instead would be appreciated as art, of course, with the person of an artist, Rameer Tawasil as our key.

Thus, we had two main art workshops to produce the beautifully embellished bras:
1) from our own CMZ staff last February 7, 2015
Please click this link: First cmz-bra-art-workshop-2014. 
2) from the partners in the Zamboanga City community last March 12, 2015
Please click these links:
Second cmz-bra-art-workshop-2014-with-zc leaders
Second cmz-bra-art-workshop-part-ii-with participants
3)  from friends in other parts of the Philippines and abroad
4)  from CMZ staff and friends throughout the year: July 2014, September October 2014, December 2014.     
5) from the CMZ Breast Wellness Crusade in Mindpro last October 3, 2014

Art No. 1 Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art

Installation Art (from Wikipedia) is an artistic genre of three-dimensional works that are often site-specific and designed to transform the perception of a space.

Installation art can be either temporary or permanent. Installation artworks have been constructed in exhibition spaces such as museums and galleries, as well as public and private spaces. The genre incorporates a broad range of everyday and natural materials, which are often chosen for their "evocative" qualities, as well as new media such as video, sound, performance, immersive virtual reality and the internet. Many installations are site-specific in that they are designed to exist only in the space for which they were created, appealing to qualities evident in a three-dimensional immersive medium.

Location: Ciudad Medical Zamboanga (CMZ) Parking Lot

March 21, 2014 to May 13, 2014

Location: Paseo Del Mar, Zamboanga City

May 14, 2014 to February 8, 2015

Art No. 2 CMZ B.R.A. (Bra to Raise Awareness) Art Exhibit

Location: Lantaka Hotel By the Sea, Zamboanga City

March 21, 2014 to October 31, 2014

Art No. 3 CMZ B.R.A. (Bra to Raise Awareness) Vinta

Location: Paseo Del Mar, Zamboanga City

October 28, 2014 to January 28, 2015

Location: E-Media Productions, Divisoria, Zamboanga City

February 2, 2015 to present

Art No. 4 CMZ B.R.A (Bra to Raise Awareness) Christmas Tree

E-Media Open House
Location: E-Media Productions, Divisoria, Zamboanga City

November 15, 2014 to January 6, 2015

Art No. 5 CMZ BRAlentine (Bra to Raise Awareness) Art Wall and Photobooth

Location: CMZ Parking Lot near Pharmacy

February 10, 2015 to February 28, 2015

Art No. 6 CMZ B.R.A (Bra to Raise Awareness) Art Exhibit 2

Baile De Las Mujeres by the City of Zamboanga 
c/o Gender and Development Committee

for International Women's Month 

Location: Centro Latino Lobby, Zamboanga City

March 9, 2015

Art No. 7 CMZ B.R.A (Bra to Raise Awareness) Art Exhibit 3

for International Women's Month and Third Anniversary of the CMZ Breast Wellness Center

Location: CMZ Lobby, Zamboanga City

March 11, 2015 - April 30, 2015

Art No. 8 Gift from Nora Sanico of Addison, Illinois, a CMZ BRA Campaign supporter, an single donor for the most bras and who painstakingly embellished this giant bra so fabulously and sent it all the way from U.S.A.
The CMZ-BWC brings this giant bra around during our CMZ BRAngay Project activities.

It is amazing how the CMZ B.R.A. Campaign Project has grown and developed to what it is now!

The CMZ Breast Wellness Center hopes that more and more people, especially the women of Zamboanga City would get to know more about Breast Wellness and learn to:

LOVE THEIR BREASTS. 

HAVE THEM CHECKED!

CMZ JOINS E-MEDIA OPEN HOUSE

Please click the wheel icon (Settings) and choose 720p for HD viewing.
You may also click You Tube and press the thumbs Up icon if you like the video

Video courtesy of E-Media, News segment by Gay Lozada Baylosis November 24, 2014 a.m.

We had a very exciting day last Saturday, November 22, 2014 when E-Media  TV/Radio/U-Stream in Zamboanga City conducted the E-Media Open House with the Lighting of the first ever B.R.A. (Bra to Raise Awareness) Christmas Tree made by Ciudad Medical Zamboanga Breast Wellness Center to continue the Breast Cancer Awareness advocacy throughout the year. 

CMZ is much honored for opening the event together with E-Media stalwarts, Mr. Rey Bayona Bayoging and Mr. G.I.L. Climaco!

E-Media Head of News and Current Affairs, Mr. G.I.L. Climaco with CMZ MD Dr. Filipinas Rojo, CMZ HR Ms. Juvee Calica, CMZ AO Ms. Ruby Ann Puzon and E-Media President,  Mr. Rey Bayona Bayoging

E-Media Head of News and Current Affairs, Mr. G.I.L. Climaco with CMZ MD Dr. Filipinas Rojo, Miss NSO 2014 2nd Runner Up Krizzell Wee, Breast Wellness Ambassadress Shanaine Gayle Magracia, Miss NSO 2014 1st Runner Up Krista Cabaron, CMZ HR Ms. Juvee Calica, CMZ AO Ms. Ruby Ann Puzon and E-Media President,  Mr. Rey Bayona Bayoging

And, the CMZ Got Talent winners caroled to the audience and added the entertainment factor to the E-Media Open House! 

CMZ Got Talent winners: Cesar, Chester, Nonito, Guada, Mish, Joanne and Arlene!

CMZ Got Talent winners: Cesar, Chester, Nonito, Guada, Mish, Joanne and Arlene!

We thank E-Media for supporting our advocacy and the advocacies and livelihood programs of DSWD (bags and peanut butter and decors), BJMP (Christmas lanterns) and the San Ramon Penal Colony (woodworks) and Barangay Lumayang (vinegar, native delicacies). The partners were able to sell more than P50,000.00 worth of goods so definitely, they would have a wonderful Christmas! 

Thanks, Sir Rey and Ma'am Joy Bayoging!

The guests were also given a grand tour of the E-MEdia Studio and had the photo opportunities there.

 Barangay Ciudad Medical Zamboanga at the E-Media studio!

There was also the E-Media selfie booth...

"Hindi lang este Radyo. TV Este. E-Media mo!"

And of course, the 50-member CMZ team had our picture with our BRA Christmas Tree!

"Barangay Ciudad Medical Zamboanga" with Giant Bejewelled BRA from Illinois, USA with love from Ma'am Nora Javonitalla Sanico!

It was such a successful affair. 

CMZ felt is was as much as our activity as it was theirs! And I am sure all the partners felt the same!

Everyone was happy. Everyone had the chance to touch other people's lives. Everyone's lives were touched, too!

THANK YOU, E-MEDIA!... AND....
THANKS TO THE WHOLE DYNAMIC E-MEDIA TEAM!!!

P.S.
*   Thanks to our bossings, Chairman Edwin To, President Joven Monsanto and CEO Atty. Jhihann Hairun-Natividad for giving us the much needed inspiration and support to further promote our advocacy!

**Thanks to Rameer Tawasil for bringing up the concept of using BRAs as the medium for Art in our advocacy!