Friday, March 28, 2014


It is International Women's Month and finally, the Ciudad de Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art is unveiled at the Ciudad Medical Zamboanga frontage close to the CMZ Pharmacy. 

This is the beautiful product of the Ciudad Medical Zamboanga Corporate Social Responsibility project called the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project! headed by CMZ Medical Director, Dr. Filipinas Rojo.

Ciudad de Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art created by Rameer Tawasil
(photo credit: Juvee Calica)

This Ciudad de Zamboanga B.R.E.A.S.T. Installation Art is created by the Sulu-born, international artist Rameer Tawasil with artist friends and CMZ staff, trainees and affiliates jointly working with him to finish this innovative artwork. Decorated bras made by our partners in the community also add to the beauty of this Installation Art! 

Total height including stage: 4.27 m or 14 feet.

Height of stage: 1.22 m or 4 feet
Width: 4.88 m or 16 feet
Depth: 2.44 m or 8 feet

We started the CMZ B.R.A. (Bra to  Raise  Awareness) Campaign Project last January 17, 2014 (National Cancer Consciousness Week) with the B.R.A. Drop Box Decorating Contest followed by the B.R.A. Collection Contest (launched World Cancer Day February 4, 2014) which yielded about 9600 bras from all over the Philippines and also from friends abroad (Brunei, U.S.A., UK and the Netherlands) at the end of the collection period!
B.R.A. Drop Box Decorating Contest 

Collection of old and used bras which will be used for the Ciudad de Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art ~~
with Hon. Myra Paz V. Abubakar and Hon. Josephine Pareja,
lady councilors of Zamboanga City
Along the way, we also had the CMZ B.R.A. A.R.T. Workshop done last February 7 and March 12 to start decorating the old and used bras in preparation for the Installation Art.
CMZ B.R.A. A.R.T. Workshop Feb 7, 2014
to start making the decorated bras for the giant BRA art!
CMZ B.R.A. A.R.T. Workshop Feb 7, 2014

Products of the CMZ B.R.A. A.R.T. Workshop 
March 12, 2014

CMZ B.R.A. A.R.T. Workshop March 12, 2014 with the Rameer Tawasil, Mindanao Breast Cancer Support and Empowerment Association and the Ciudad Medical Confidants and Ms. Mila Arieta.

Mayor Isabelle "Beng Climaco-Salazar shares her belly dancing bra for the CMZ B.R.A. Campaign Project as partners from the Dept. of Health RIX, City Health Office, Ciudad Medical Confidants and CMZ Execom
The embellished bras from the CMZ B.R.A. A.R.T. Workshop outdid everyone's expectations and so as an offshoot, please also visit the CMZ B.R.A. rt Exhibit now at the Lantaka Hotel and probably by next April at Tony's Restaurant in Paseo Del Mar showcasing the decorated bras done by CMZ Staff and friends as conceptualized by Rameer Tawasil!

And not to forget, we want to thank our partners in the community as well as friends from Bulacan, Cebu, Manila and Brunei who decorated about 500 bras, some of which are already part of this great masterpiece.

Dr. Joy Santos-De Leon and family from Bocaue, Bulacan
send this decorated bra to show support!

from Elsie Lim of the Cebu City Budget Office

Skin Rejuve Aesthetic Clinic with 6 branches in Manila: Kamias, Ortigas, Greenhills, Timog, Mabini, Makati, 
Decorated bras by Elene Kho, a 14 y.o. Brunei /Singaporean young lady as mailed by her mom, Molly together with old and used bras all the way from Brunei!
These are now displayed at Lantaka Hotel 
with the CMZ B.R.A.rt Exhibit
Why don't you come and visit the Ciudad de Zamboanga B.R.E.A.S.T.  Installation Art at Ciudad Medical Zamboanga and spot where your decorated bra is... then, have your picture taken and of course, post it on FB!
Here Nurse Corp Velasco of Camp Navarro General Hospital (WestMinCom) found her violet decorated bra! 

She found her bra...maybe, you can find your bra, too!
Photo Credit: Juvee Calica
with the CMZ Pharmacy Staff (photo credit: Edsel Tiu)
And if you notice,  there are also two artworks on each side which were made by artists from CMZ Ward E led by Jude Locson for the B.R.A. Drop Box Decorating Contest, and is now an additional attraction for the gigantic bra!

Come and have your photos taken here! 

The Ciudad de Zamboanga B.R.E.A.S.T. Installation Art  may be the largest BRA art made up of old and used bras as well as decorated bras here in the Philippines and the world! (Please inform us if you believe otherwise!)

And most of all, this is THE work of art of the Zamboanga City community and from friends in the Philippines and also internationally, which makes this Ciudad de Zamboanga B.R.E.A.S.T. Installation Art even more meaningful!
Don't forget to schedule your Breast Wellness and Breast Cancer Awareness lectures at the Ciudad Medical Zamboanga Breast Wellness Center with this phone number: (63)(62)992-7330 local 1278. This will further give deeper meaning to this B.R.A. awareness campaign with more knowledge gained from these learning sessions!

Thanks so much to our Media Partners:
* Dante Corteza of Zamboanga Times and is part of the conceptualization of this B.R.A. Project together with Dr. Filipinas Rojo and artist, Rameer Tawasil
* Ms. Mila Arieta of Zamboanga Today
* RG Antonet Go of Zamboanga Today and 93.1 Brigada News FM  Zamboanga
* Ronnie Lledo, Christine Taola and the GBPI TV 11 team 
* Bhong Simbajon and the RMN team 
* Nonong Santiago of Zamboanga Today/GMA


  1. a very good awareness campaign. kudos to cmz!

  2. Yay, ayan na ang isntallation art! Haha been waiting for this. Really enjoying following your journey through this event :)

  3. Galing naman ng project na ito. Colorful, fun and catches attention.

  4. The project was really nice. You created a very large bra out of bras.

  5. This indeed a fun, colorful and cause-oriented project. Congratulations for the successful campaign :)

    Mommy Maye

  6. Those bras look great in their designs. That artwork sure is festive!

  7. Wow, so many people participated that's why it was a success. Putting the bras together to create a huge bra was fantastic. It must be the highlight of the event! :)

  8. very creative.. some of the bras were like the one who used by belly dancers.. colorful! :)

  9. How fun! Another thing that I like about this program, aside from the cause, is that it forces our creative juices out!

  10. Been watching the mob dance that you've been posting over your facebook page Doc, ang saya lang :)

  11. I love the Mob dance they are so cute dancing. Great campaign and love the BRA designs:)