Saturday, March 15, 2014

CMZ B.R.A. Campaign Project Activities as of March 16, 2014

So much has happened since the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project started last January 17, 2014 and so much is still happening at this time.
The objective of this Ciudad Medical Zamboanga B.R.A. Campaign Project is in its name: Bra to Raise Awareness to:

This project was conceptualized to address the third Mission of Ciudad Medical Zamboanga (Zamboanga Polymedic Hospital Inc.), which is to pursue Corporate Social Responsibility!

I would like to rundown the activities and its partial results:
Phase 1: B.R.A. Drop Box Decorating Contest
January 17 to February 3, 2014
Activity 1.a. B.R.A. Drop Box Decorating Contest
** 19 of 21 units in the hospital joined the Contest
Activity 1.b. B.R.A. Drop Box Decorating Contest Judging
** Judges for the Contest: 
~~~~City Councilor Hon. Myra Paz Abubakar
~~~~Ms. Mila Arieta of Zamboanga Today
~~~~Ms. Florence Alcazar of the Breast Cancer Survivors group
~~~~Dante Corteza of Daily Zamboanga Times
~~~~Sulu born International artist Rameer Tawasil
First Place : Hemodialysis
Second Place: Ward Echo
Third Place: ER
Juror's Choices: 
~~Medical Records/Rehab
~~Central Supply/Dietary
Click Like Online Contest: Hemodialysis

Phase 2: B.R.A. Collecting Contest
February 5 to March 8, 2014
Activity 2.a. B.R.A. Collecting Contest for CMZ
** 21 of 21 units participated in the collection
** Winners:
First Place: Hemodialysis Unit = 1,604 bras collected
Second Place: Nursing Service Office = 1,315 bras collected
Third Place: Ward Echo = 840 bras collected
Fourth Place: Radiology = 504 bras collected
Fifth Place: Pharmacy = 473 bras collected

Activity 2.b. B.R.A. Collecting Contest for Partners
**Total of 34 partners were given Bra Drop Boxes (target: 19 boxes)
**Winners: to be announced
**Main B.R.A. Partners:
~~~7 schools = = 1 State University; 2 private universities; 3 colleges and 1 high school
~~~7 malls/supermarkets
~~~10 private companies including suppliers like Siemens Philippines and Health Solutions and Banks; although, more friends were joining in even without the B.R.A. boxes and they made boxes themselves.
~~~10 government offices:
=====Sangguniang Panglungsod group with Vice Mayor Cesar Iturralde and City Councilor Myra Paz Abubakar requested the B.R.A. Box to be given during the City Council Session last February 12, 2014.
CMZ President, Joven Monsanto presents to the City Council
about the CMZ B.R.A. Campaign Project

Activity 2.c. B.R.A. Countdown March 8, 2014
**Bras Collected from CMZ: 6727 bras
**Bras Collected from partners: 1664 bras
**Total Bras collected as of  March 8, 2014: 8391 bras
**Since there are still many partners and friends supporting the cause, we are still receiving bras from other parts of the Philippines and the world.
~~~As of March 16, 2014: about 8800 bras and counting

Notable milestones are: 
** bras sent from Netherlands and Singapore
** bras from friends from the U.S. 
** messages of support from UK and Norway
** bras from all over the Philippines: 
~~~~Luzon: Dagupan, Pangasinan; Lipa, Batangas; Bocaue and Bustos, Bulacan; Cavite
~~~~NCR: Quezon City, Makati City 
~~~~Visayas: Cebu City and Talisay City
~~~~Mindanao: Dipolog City, ZDN;  Iligan City, Lanao Del Norte; Baganga, Davao Oriental; Davao City; Cagayan De Oro City

Phase 3: B.R.A. A.R.T. 
February 7 to March 20, 2014
Activity 3.a. February 7 B.R.A. A.R.T. Workshop Part 1

Activity 3.b. March 12 B.R.A. A.R.T. Workshop Part 2

**Total number of Decorated Bras as of March 12, 2014: 414 decorated bras
~~219 bras from Hemodialysis
~~50 bras from Medical Records
~~27 bras from Radiology
~~10 bras from OR Complex
~~1 from CSR
~~107 bras during A.R.T. Workshop

There are still expected bras to be submitted from the CMZ workforce and from the artist group led by Rameer Tawasil.

Activity 3.c. Launching of the B.R.A. A.R.T. Project Exhibit at Lantaka Hotel on March 21, 2014 11 a.m.
From among these bras and the others made, artist Rameer tawasil will choose the best or the most unique among the bras to be displayed in the Lantaka Hotel gallery

Activity 3.d. Creation of the Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Public Installation Art by Rameer Tawasil, Sulu-born International Artist and artist-friends from Zamboanga City.
The Concept: Giant Bra and Breast made out of individual bras:
about 14 feet high (including stage); 8 feet wide and 4 feet depth
Activity 3.e. Unveiling of the Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Public Installation Art on March 21, 2014 4 p.m.

Activity 3.d.i. CMZ Flash Mob for B.R.A. (to watch for)
Activity 3.d.ii. Walking B.R.A. Artworks (to watch for)

Phase 4. Awareness and Education on Breast Wellness and Breast Cancer Awareness
Activity 4.a. Breast Wellness Lectures
Since the start of the CMZ B.R.A. Campaign Project, there are three lectures already done and ongoing:
~~ for Claret School faculty
~~ for Immaculate Conception Elementary School faculty
~~ for Permex Canning Factory staff
Immaculate Conception Elementary School faculty with Dr. Marissa Lim

Activity 4.b. TV and Radio Guestings
** February 4, 2014 Press Conference at CMZ Conference Room for Launching of the CMZ B.R.A. Campaign Project

** February 6, 2014 guesting at GBPI TV 11 NO LIMITS with Ronnie Lledo on Breast Cancer Awareness
~~~ CMZ Chairman Edwin To
~~~ CMZ Medical Director and B.R.A. Campaign Project Head, Dr. Filipinas Rojo
~~~ CMZ Breast Wellness Center Head, Dr. Marissa Lim
** March 4, 2014 guesting at RMN (Radio and U-Stream) with Bhong Simbajon on the CMZ B.R.A. Campaign Project and Breast Wellness
~~~ CMZ Medical Director and B.R.A. Campaign Project Head, Dr. Filipinas Rojo
~~~ CMZ Breast Wellness Center Head, Dr. Marissa Lim
*~*~* and received 200 used and old bras from friends from Illinois and Florida after the program
** March 14, 2014 guesting at GBPI TV 11 DATELINE TELERADYO with Ronnie Lledo and Edgar Vano on B.R.A. - Women's Advocacy for International Women's Month
~~~ CMZ Medical Director and B.R.A. Campaign Project Head, Dr. Filipinas Rojo
~~~ CMZ Breast Wellness Center Head, Dr. Marissa Lim
We are hopeful that this Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Public Installation Art is indeed one of its kind in the Philippines and probably the world! (Please inform us if this is not so!)

Aside from the main objective of this CMZ B.R.A.Campaign Project which is Bra to Raise Awareness for Breast Wellness, promoting to "Love Your Breasts. Have Them Checked" and "Early Detection and Treatment Save Lives", we are also hopeful that the collaborative activities with Zamboanga City community and our friends from the Philippines and abroad, is exuding positive energy for Zamboanga City as it undergoes the BUILD BACK BETTER ZAMBOANGA program of the City Mayor, Hon. Maria Isabelle "Beng" Climaco-Salazar.  

P.S.1 This is the link to know more about the CMZ BRA Campaign Project:

P.S.2 Ciudad Medical Zamboanga (Corporation name: Zamboanga Polymedic Hospital Inc) will be conferred the Philippine Quality Award: Recognition for Commitment to Quality Management on March 20, 2014 by Pres. Benigno Aquino III at the Rizal Hall, Malacanan Palace.


  1. Congratulations!! your project is a rousing success!!

  2. I've heard a sad and bad news from my niece last night. The mother of her boyfriend has been diagnosed with breast cancer - stage 4. We're praying so hard that things will be okay and that the operation will be a success. Prayers can move mountain, so In sha Allah God willing.

  3. Congrats! the designs was amazing.. 8800 bras are a lot! people really do participated :) yey!

  4. Wow! you look so busy and the project is a success! Congratulations! I'm sure you will be able to help a lot of women out there!

  5. Another successful event and congratulations. I know how much you exert your effort on this campaign and it seems it pays off naman. Congratulations too to all the winners.

    Mommy Maye

  6. How creative the designs of the bras are! This advocacy is not only enlightening. The activity associated with it is seemingly fun too! Congrats, doc :)

  7. It's nice to know that everything is going well with this project. Oh, and the bra art! They look really nice.

  8. The BRA art looks interesting. A very nice way to encourage and educate people (esp women) to have their breasts checked. Great job po! :-)

  9. They are so creative making a BRA art, I love all the design. It also help them be aware of breast cancer. Congrats for hard work:)

  10. Those were nice bras. Speaking of bra, I also have a pink bra. But it's a very simple one with no details in it.

  11. Kung nandiyan lang ako sa pinas even if I'm not from zamboanga I will help to collect more bras from my hometown coz I really like this project a lot.

  12. I really like this project, Doc. I hope workshops will also be held in my city!

  13. Those designed bras are cool! The art will be a big one, will all those bras coming in.

  14. I like the bra art idea, and I just have to say, there are so many creative people there in your hospital! Super love.

  15. Love the bra art designs.. whao.. your hospital staff are super creative!!

  16. What an innovative campaign! It is a fun campaign for a serious advocacy.I love the decorated bras. So creative.

  17. Congratulations on a very successful project. God Bless..:-)

  18. The decorated bras look so beautiful! at ang dami dami daming designs and different ways ng pag design. Can't wait to see the final installation. Hope I can visit ZC soon and still see it displayed :)

  19. What an amazing project... I'm impressed by all the bras they collected and the artistic ones. Fantastic!

  20. Was this the reason on why you were called to Malacanang Doc? If yes, awesome job talaga!

  21. I really haven't heard of this kind of project but it looks great! This will help us aware of the breast cancer.

  22. You are doing a great job, doc! Thanks for spreading breast cancer awareness. As moms, we often forget to nurture ourselves. It is time we make women conscious that they can go to great leaps and bounds nurturing themselves in order to nurture and care for others