CMZ B.R.A. Campaign Project Activities as of March 16, 2014

So much has happened since the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project started last January 17, 2014 and so much is still happening at this time.

The objective of this Ciudad Medical Zamboanga B.R.A. Campaign Project is in its name: Bra to Raise Awareness to:

This project was conceptualized to address the third Mission of Ciudad Medical Zamboanga (Zamboanga Polymedic Hospital Inc.), which is to pursue Corporate Social Responsibility!

I would like to rundown the activities and its partial results:

Phase 1: B.R.A. Drop Box Decorating Contest

January 17 to February 3, 2014

Activity 1.a. B.R.A. Drop Box Decorating Contest

** 19 of 21 units in the hospital joined the Contest

Activity 1.b. B.R.A. Drop Box Decorating Contest Judging

** Judges for the Contest: 

~~~~City Councilor Hon. Myra Paz Abubakar
~~~~Ms. Mila Arieta of Zamboanga Today
~~~~Ms. Florence Alcazar of the Breast Cancer Survivors group
~~~~Dante Corteza of Daily Zamboanga Times
~~~~Sulu born International artist Rameer Tawasil

**Winners:

First Place : Hemodialysis

Second Place: Ward Echo

Third Place: ER

Juror's Choices: 

~~Medical Records/Rehab

~~Central Supply/Dietary

~~Admin/HR

Click Like Online Contest: Hemodialysis

Phase 2: B.R.A. Collecting Contest

February 5 to March 8, 2014

Activity 2.a. B.R.A. Collecting Contest for CMZ

** 21 of 21 units participated in the collection

** Winners:

First Place: Hemodialysis Unit = 1,604 bras collected

Second Place: Nursing Service Office = 1,315 bras collected

Third Place: Ward Echo = 840 bras collected

Fourth Place: Radiology = 504 bras collected

Fifth Place: Pharmacy = 473 bras collected

Activity 2.b. B.R.A. Collecting Contest for Partners

**Total of 34 partners were given Bra Drop Boxes (target: 19 boxes)

**Winners: to be announced
**Main B.R.A. Partners:
~~~7 schools = = 1 State University; 2 private universities; 3 colleges and 1 high school
~~~7 malls/supermarkets
~~~10 private companies including suppliers like Siemens Philippines and Health Solutions and Banks; although, more friends were joining in even without the B.R.A. boxes and they made boxes themselves.

~~~10 government offices:

=====Sangguniang Panglungsod group with Vice Mayor Cesar Iturralde and City Councilor Myra Paz Abubakar requested the B.R.A. Box to be given during the City Council Session last February 12, 2014.

CMZ President, Joven Monsanto presents to the City Council
about the CMZ B.R.A. Campaign Project

Activity 2.c. B.R.A. Countdown March 8, 2014

**Bras Collected from CMZ: 6727 bras

**Bras Collected from partners: 1664 bras

**Total Bras collected as of  March 8, 2014: 8391 bras

**Since there are still many partners and friends supporting the cause, we are still receiving bras from other parts of the Philippines and the world.

~~~As of March 16, 2014: about 8800 bras and counting

Notable milestones are: 
** bras sent from Netherlands and Singapore
** bras from friends from the U.S. 
** messages of support from UK and Norway
** bras from all over the Philippines: 
~~~~Luzon: Dagupan, Pangasinan; Lipa, Batangas; Bocaue and Bustos, Bulacan; Cavite
~~~~NCR: Quezon City, Makati City 
~~~~Visayas: Cebu City and Talisay City
~~~~Mindanao: Dipolog City, ZDN;  Iligan City, Lanao Del Norte; Baganga, Davao Oriental; Davao City; Cagayan De Oro City

Phase 3: B.R.A. A.R.T. 

February 7 to March 20, 2014

Activity 3.a. February 7 B.R.A. A.R.T. Workshop Part 1

Activity 3.b. March 12 B.R.A. A.R.T. Workshop Part 2

**Total number of Decorated Bras as of March 12, 2014: 414 decorated bras

~~219 bras from Hemodialysis

~~50 bras from Medical Records

~~27 bras from Radiology

~~10 bras from OR Complex

~~1 from CSR

~~107 bras during A.R.T. Workshop

There are still expected bras to be submitted from the CMZ workforce and from the artist group led by Rameer Tawasil.

HIGHLIGHT ACTIVITIES TO LOOK FORWARD TO:

Activity 3.c. Launching of the B.R.A. A.R.T. Project Exhibit at Lantaka Hotel on March 21, 2014 11 a.m.

From among these bras and the others made, artist Rameer tawasil will choose the best or the most unique among the bras to be displayed in the Lantaka Hotel gallery

Activity 3.d. Creation of the Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Public Installation Art by Rameer Tawasil, Sulu-born International Artist and artist-friends from Zamboanga City.

The Concept: Giant Bra and Breast made out of individual bras:
about 14 feet high (including stage); 8 feet wide and 4 feet depth

Activity 3.e. Unveiling of the Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Public Installation Art on March 21, 2014 4 p.m.

Activity 3.d.i. CMZ Flash Mob for B.R.A. (to watch for)

Activity 3.d.ii. Walking B.R.A. Artworks (to watch for)

Phase 4. Awareness and Education on Breast Wellness and Breast Cancer Awareness

Activity 4.a. Breast Wellness Lectures

Since the start of the CMZ B.R.A. Campaign Project, there are three lectures already done and ongoing:

~~ for Claret School faculty

~~ for Immaculate Conception Elementary School faculty

~~ for Permex Canning Factory staff

Immaculate Conception Elementary School faculty with Dr. Marissa Lim

Activity 4.b. TV and Radio Guestings

** February 4, 2014 Press Conference at CMZ Conference Room for Launching of the CMZ B.R.A. Campaign Project

** February 6, 2014 guesting at GBPI TV 11 NO LIMITS with Ronnie Lledo on Breast Cancer Awareness

~~~ CMZ Chairman Edwin To

~~~ CMZ Medical Director and B.R.A. Campaign Project Head, Dr. Filipinas Rojo

~~~ CMZ Breast Wellness Center Head, Dr. Marissa Lim

** March 4, 2014 guesting at RMN (Radio and U-Stream) with Bhong Simbajon on the CMZ B.R.A. Campaign Project and Breast Wellness

~~~ CMZ Medical Director and B.R.A. Campaign Project Head, Dr. Filipinas Rojo

~~~ CMZ Breast Wellness Center Head, Dr. Marissa Lim

*~*~* and received 200 used and old bras from friends from Illinois and Florida after the program

** March 14, 2014 guesting at GBPI TV 11 DATELINE TELERADYO with Ronnie Lledo and Edgar Vano on B.R.A. - Women's Advocacy for International Women's Month

~~~ CMZ Medical Director and B.R.A. Campaign Project Head, Dr. Filipinas Rojo

~~~ CMZ Breast Wellness Center Head, Dr. Marissa Lim

We are hopeful that this Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Public Installation Art is indeed one of its kind in the Philippines and probably the world! (Please inform us if this is not so!)

Aside from the main objective of this CMZ B.R.A.Campaign Project which is Bra to Raise Awareness for Breast Wellness, promoting to "Love Your Breasts. Have Them Checked" and "Early Detection and Treatment Save Lives", we are also hopeful that the collaborative activities with Zamboanga City community and our friends from the Philippines and abroad, is exuding positive energy for Zamboanga City as it undergoes the BUILD BACK BETTER ZAMBOANGA program of the City Mayor, Hon. Maria Isabelle "Beng" Climaco-Salazar.  

~~~~~~~~~~

P.S.1 This is the link to know more about the CMZ BRA Campaign Project:
facebook.com/cmzbracampaignproject
email: ciudadmedical_zam@yahoo.com

P.S.2 Ciudad Medical Zamboanga (Corporation name: Zamboanga Polymedic Hospital Inc) will be conferred the Philippine Quality Award: Recognition for Commitment to Quality Management on March 20, 2014 by Pres. Benigno Aquino III at the Rizal Hall, Malacanan Palace.