CMZ B.R.A. CAMPAIGN PROJECT ARTWORKS @ 2014-2015

It has been a year since the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project was launched and up to this day, April 4, 2015, we have put up 5 main artworks and 3 B.R.A. Art Exhibits.

We would like to thank nationally and internationally known Zamboanga Artist, Rameer Tawasil for bringing up the idea of using art and brassieres as the medium for the CMZ Breast Awareness advocacy... so unique and innovative, indeed! 

Among the main issues during our initial discussions is the acceptance of brassieres  as the medium... 
1) If the bras could trigger negative feedback from conservative women, religious and Muslim groups...
2) If the bras themselves will not be acceptable when displayed in public...
3) If our own government leaders could not accept the B.R.A. Installation artwork as itself!

Definitely, if there were negative feedbacks, the purpose of the advocacy would be defeated.

Somehow, on our own evaluation, we realized that beautifully decorated bras would more likely not draw malicious thoughts but instead would be appreciated as art, of course, with the person of an artist, Rameer Tawasil as our key.

Thus, we had two main art workshops to produce the beautifully embellished bras:
1) from our own CMZ staff last February 7, 2015
Please click this link: First cmz-bra-art-workshop-2014. 
2) from the partners in the Zamboanga City community last March 12, 2015
Please click these links:
Second cmz-bra-art-workshop-2014-with-zc leaders
Second cmz-bra-art-workshop-part-ii-with participants
3)  from friends in other parts of the Philippines and abroad
4)  from CMZ staff and friends throughout the year: July 2014, September October 2014, December 2014.     
5) from the CMZ Breast Wellness Crusade in Mindpro last October 3, 2014

Art No. 1 Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art

Installation Art (from Wikipedia) is an artistic genre of three-dimensional works that are often site-specific and designed to transform the perception of a space.

Installation art can be either temporary or permanent. Installation artworks have been constructed in exhibition spaces such as museums and galleries, as well as public and private spaces. The genre incorporates a broad range of everyday and natural materials, which are often chosen for their "evocative" qualities, as well as new media such as video, sound, performance, immersive virtual reality and the internet. Many installations are site-specific in that they are designed to exist only in the space for which they were created, appealing to qualities evident in a three-dimensional immersive medium.

Location: Ciudad Medical Zamboanga (CMZ) Parking Lot

March 21, 2014 to May 13, 2014

Location: Paseo Del Mar, Zamboanga City

May 14, 2014 to February 8, 2015

Art No. 2 CMZ B.R.A. (Bra to Raise Awareness) Art Exhibit

Location: Lantaka Hotel By the Sea, Zamboanga City

March 21, 2014 to October 31, 2014

Art No. 3 CMZ B.R.A. (Bra to Raise Awareness) Vinta

Location: Paseo Del Mar, Zamboanga City

October 28, 2014 to January 28, 2015

Location: E-Media Productions, Divisoria, Zamboanga City

February 2, 2015 to present

Art No. 4 CMZ B.R.A (Bra to Raise Awareness) Christmas Tree

E-Media Open House
Location: E-Media Productions, Divisoria, Zamboanga City

November 15, 2014 to January 6, 2015

Art No. 5 CMZ BRAlentine (Bra to Raise Awareness) Art Wall and Photobooth

Location: CMZ Parking Lot near Pharmacy

February 10, 2015 to February 28, 2015

Art No. 6 CMZ B.R.A (Bra to Raise Awareness) Art Exhibit 2

Baile De Las Mujeres by the City of Zamboanga 
c/o Gender and Development Committee

for International Women's Month 

Location: Centro Latino Lobby, Zamboanga City

March 9, 2015

Art No. 7 CMZ B.R.A (Bra to Raise Awareness) Art Exhibit 3

for International Women's Month and Third Anniversary of the CMZ Breast Wellness Center

Location: CMZ Lobby, Zamboanga City

March 11, 2015 - April 30, 2015

Art No. 8 Gift from Nora Sanico of Addison, Illinois, a CMZ BRA Campaign supporter, an single donor for the most bras and who painstakingly embellished this giant bra so fabulously and sent it all the way from U.S.A.
The CMZ-BWC brings this giant bra around during our CMZ BRAngay Project activities.

It is amazing how the CMZ B.R.A. Campaign Project has grown and developed to what it is now!

The CMZ Breast Wellness Center hopes that more and more people, especially the women of Zamboanga City would get to know more about Breast Wellness and learn to:

LOVE THEIR BREASTS. 

HAVE THEM CHECKED!

CMZ BREAST WELLNESS FAIR @ OCTOBER 28, 2014

P.S. Please click the You Tube sign and Like us in You Tube!
Please also click the wheel sign (settings) and choose 240p for better resolution.

October is BREAST CANCER AWARENESS Month.

This was taken during the BREAST WELLNESS FAIR spearheaded by CIUDAD MEDICAL ZAMBOANGA Breast Wellness Center and graced by no less than our ever supportive Breast Cancer Advocate, Councilor Myra Paz Valderosa Abubakar!

Zamboanga City is so beautiful! This is Paseo Del Mar, Zamboanga City's main public park and hang-out area just beside the sea and overlooking Sta. Cruz Island 

The Breast Wellness Fair was held at the Paseo Del Mar, the main public park of Zamboanga City, where the giant B.R.A., the Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art  is displayed!

ZAMBOANGA CITY BREAST WELLNESS FAIR GROUNDS
CREDITS: FO CHARM DALGUNTAS

The Emcees for this affair (and incidentally, one of the proponents) are Mr. Hannibal Angus, who is one of our own nursing staff together with Dr. Filipinas Rojo!

ZAMBOANGA CITY BREAST WELLNESS FAIR OPENING REMARKS
by DR. FILIPINAS ROJO, CMZ MD 
CREDITS: DR. NORWIN DETALLA

At 4 p.m. of October 28, 2014, there were 11 booths manned by the CMZ Breast Wellness Center and partners namely: 

  1.    Selfie Booth of CMZ

  2.    Breast Screening Booth of CMZ BWC

  3.    Health Food Booth by the CMZ Dietary

  4.    Sophie Paris Zamboanga Recruitment Booth with prizes to provide livelihood for women through business opportunities and coordinated through Ms. Carissa Alvarez. Thanks Sophie for your prizes and giveaways!

  5.    Mindanao Breast Cancer Support and Empowerment Group headed by Maám Myra Lladones

  6.    Zamboanga Runners Club headed by Dr. Marissa Lim and inviting the participants to a Mini-Obstacle Course and with the invitation for the upcoming 21K Heroes Run.

  7.   Mary Kay Beauty Booth with make-overs and special prizes through Ms. Charlotte Mendoza

  8.   DSWD PWD women Livelihood Program (AVRC III) products showcasing beautiful bags with different designs through Dr. Gracia Gacrama

  9.   Department of Health IX sharing about Mers-Cov and Ebola through RD IX Dr. Nimfa Torrizo, Dr. Agnes Mabolo and Dr. Venus Fortuna. 

10. City Health Office sharing about Breast Cancer Awareness through Dr. Rodel Agbulos, Dr. Juliet Ruste and Dr. Kibtiya Uddin.

11. "No Smoking" Campaign Booth led by Councilor Myra Paz Valderosa Abubakar

Advocacy Booths

Among the Booths at the BREAST WELLNESS FAIR

ZAMBOANGA CITY BREAST WELLNESS FAIR GROUNDS
CREDITS: DR. NORWIN DETALLA

The Flash Mob opened the Main Program and was participated in by more than a hundred CMZ workforce including doctors, nurses, technologists, pharmacists, administrative, finance and maintenance staff and with their kids! This was so amazing and we would like to thank Kenneth Ivan Saclolo and Sherniaa Absari, our own CMZ nurses who conceptualized the whole Flash Mob and had to teach all of us! 

Some of the FLASH MOB Dancers
CREDITS: DR. NORWIN DETALLA

And most of all, for all the participants of the Flash Mob, our utmost gratitude for sharing your time and talent for the Advocacy! We know how you have to sacrifice our precious time for the practices as well as bear the heat without complaints.... You are part of history!! Simply dynamic... simply united...   simply FABULOUS!!!  

Special mention are our participating doctors, Dr. Josephine Gemarino, Dr. Adele Espaldon, Dr. Jenivic Romo, Dr. Kristine Bantala and our partners in the Pharma industry especially, Angie and friends! Thanks to our teacher, Ms. Ellen Jalon of the OR Complex!

Thanks HR, NSO and Unit Heads for somehow adjusting the schedules of the dancers, and still keeping the workflow and patient complement. 

Another highlight is the Unveiling of the B.R.A. Vinta by Hon. Myra Abubakar and CMZ Execom (Chairman Edwin To, Pres. Joven Monsanto, CEO Jhihann Natividad, FO Charm Dalguntas, MD Filipinas Rojo, AO Ruby Ruzon and HRM Juvee Calica). 

UNVEILING OF THE B.R.A. VINTA INSTALLATION ART WITH HON. MYRA ABUBAKAR AND CMZ EXECOM
CREDITS: DR. NORWIN DETALLA

The B.R.A. Vinta is made up of 186 colored and black bras! Thanks to Cristina Bolo, who coordinated for the making of this B.R.A.  together with Linen and of course, the Maintenance group, who incidentally, together with the AO Ruby Puzon and Radiology Department continue to freshen up the original Ciudad B.R.E.A.S.T. Installation Art in Paseo, which was made up of about 1600 bras!

We also displayed the giant embellished BRA all the way from Illinois, U.S.A. made by our CMZ BRA Campaign Project avid supporter, Ms. Nora Javonitalla Sanico which was another centerpiece for the Selfies! After the affair, this is on display at the CMZ Breast Wellness Center.

Our own CMZ beauties, the Miss NSO (Nursing Service Office) 2014, Ms. Kenjilyn Uchida and her court, Ms. Krista Ayara Cabaron, Ms. Krizzell Wee, Ms. Tessa Beth Gica and Ms Jade Silorio, and the Breast Wellness Ambassadress, Ms. Shanaine Gayle Magracia shared facts and their advocacy words for Breast Wellness and Breast Cancer Awareness. Thank you very much for adding beauty, grace, intelligence, wisdom and advocacy to the Breast Wellness Fair.

MISS NSO 2014 KENJILYN UCHIDA and her COURT
CREDITS: from the file of Tessa Beth Gica 

CMZ talents also enlivened the affair with the beautiful voice of Ms. Dorothy and the dynamic dance numbers from Ms. NSO Miss Talent, Tessa Beth Gica and from the Operating Room Team!

Awarding Ceremonies for the CMZ B.R.A. Campaign Project Online Presence Contests also took place. (to be posted separately)

Emergency Room = Most Facebook Likes, Most Facebook Shares and Most Instagram Likes

Cardio-Pulmonary Unit = Most Facebook Likes, Most Facebook Shares

Raffle of Three Digital Mammography Examinations, Dinner at Tony's Restaurant and Mary Kay Products added fun to the Fair! Plus the raffle prizes at the Mary Kay and Sophie booths. (winners to be posted separately)

Thanks to all those who joined the Fair and visited the Breast Wellness Fair booths participated in by CMZ BWC partners. We thank the many teachers who shared the afternoon with us!

Thanks to GMA 7 for sharing this video! And most of all, thanks to my good friends, Farley and Eunice Areola for helping me out!

Thanks to the City Mayor, Maria Isabelle Climaco and City Administrator, Mr. Antonio Orendain for allowing us to use Paseo Del Mar for our Advocacy and to Mr. Joselito Wee and Mr. Darren Salian, who are in-charge of Paseo Del Mar. 

Thanks to all our Media Partners especially Dante and Tita Corteza, Mila Arieta, Boy Nap Directo for Zamboanga Times and Zamboanga Today and of course, E-Media, RMN and GBPI TV 11! Thanks also to the other Media Partners who we were not able to mention.

Dr. Mary Ann To (CMZ), Juara Galang (PNB), CMZ Chairman Edwin To, CMZ MD Filipinas Rojo, Tessie Uy Sebastian (PNB), Michelle Lim (PNB) and Dante Corteza (Zamboanga Times) 

Thanks to those who documented the affair through Photography and Video especially our FO Charm Dalguntas, our nurses, Syle Alejaga and Jervis Baginda and their techie team. So proud of you! And to the City's GSO (General Service Office) for allowing us to use the Manlift for the best vantage point for our chroniclers. Our Breast Wellness Fair will live on because of your documentation!

Thanks to our friends in the Zamboanga City Clergy, Fr. Alain Ruiz, Fr. Totong Soliva and Fr. Butch Candido for letting us borrow the Giant letters (C and M) for the grounds and the vinta sail for the stage. These definitely added charm and beautiful photo backdrops for our Breast Wellness Fair!

Thanks so much to all our sponsors  especially, Siemens, Carestream, Health Solutions, Neomed, Marketlink, G-Med and the complete list will be posted separately. 

Thanks to Jobert of G-Med for the transportation together with Joko Rojo. Thanks especially for the transport of the many, many people and things... we could have done it without you!

There are still so many who have shared and helped from the Zamboanga City community and throughout the CMZ organization - - our thanks to you!

Thanks to CEO, Atty. Jhihann Hairun-Natividad for allowing us to go ahead with our Breast Wellness Fair and for taking care of the budget!

Thanks AO Ruby Puzon, HRM Juvee Calica and Cristina Bolo for being my partners!

And most of all, thanks to the CMZ Organizing Committee (Execom, Mel, Edsel, Jiji, Jace and their dynamic teams), the CMZ Radiology Department (and the Radiology Interns) and the Maintenance Department for making the Breast Wellness Fair a success!

Ciudad Medical Zamboanga hopes that as we celebrate our Eleventh Anniversary, CMZ would be instrumental in further elevating the image of Zamboanga City in an optimistic and positive light through the Healthcare Industry as we BUILD BACK BETTER ZAMBOANGA!