CMZ BRA Christmas Tree at Robinsons Mall 2015

Robinsonsland invited Ciudad Medical Zamboanga and other organizations with Corporate Social Responsibility to join the Robinsons Malls Tree Festival during the opening of the NEW FAVORITE, the ROBINSONS GALLERIA CEBU. One of the objectives is Awareness and another is to help the organizations in their fund-raising activities to foster their causes.

The CMZ BRA Christmas Tree is originally based in Zamboanga City and our efforts are concentrated on Breast Cancer Awareness!

The CMZ BRA Christmas Tree is made up of 149 pink and purple bras with 24 more bras attached to the BRA gift boxes.

These bras are contributions from:

1.      bras left from the original collection of 9,600 bras and newly decorated by the Ciudad Medical Workforce

2.     decorated bras contributed by the Zamboanga City community (government and private offices, schools, barangays, organizations) during the Pink October B.R.A. (Bra to Raise Awareness) Parade and Zamboanga City Hermosa Festival opening last October 1, 2015 as organised but the City Government of Zamboanga Gender and Development (headed by Councilor Myra Paz Abubakar) together with Ciudad Medical Zamboanga.

3.      bras from Sophie Philippines Zamboanga headed by Ca Rissa

4.    decorated bras from friends outside of Zamboanga City = Elsie Lim of Cebu Budget Office decorated bra is part of the BRA tree

As soon as the delegates arrive at the City Hall of Zamboanga,
they hang their designed bras to this wall! Isn't this amazing?

Representatives from Ciudad Medical Zamboanga
1. Dr. Filipinas Rojo, Medical Director

2. Karren Mae Parel Masuhud, Administrative Officer

3. Cristina Bolo 

4. Annely Enad

Thanks to the following in Cebu City:

1. Dr. John Sidney Ricamora of Ricamora Dental Clinic

2. Mrs. Lucila Ricamora

3. Ms. Joy Liong of Seafood House Zamboanga

4. Glenda Lee Reyes Ilad

5. Michelle Lim

6. Maricar Regner Rojo
7. George Constantine Rojo

~~~~~~~~~~~

Ciudad Medical Zamboanga is a 160-bed private tertiary general hospital in Zamboanga City with Breast Wellness and Breast Cancer Awareness as its premiere Corporate Social Responsibility program.

CMZ is the first and only Philippine Quality Award recipient in the healthcare industry (to date).

Ciudad Medical Zamboanga B.R.A. (Bra to Raise Awareness) Campaign Project is an innovative Breast Cancer Awareness advocacy project using brassieres, developed to intensify breast awareness through community partnership.

Two-pronged approach using:

1) Brassieres as Art medium to inspire awareness through the creation of Installation Artworks that will trigger the visual and cerebral stimuli; and

2) Breast Education with Screening to reach out to the barangay level through its offshoot, the CMZ BRAngay Project. (BReast Awareness to neighborhoods, groups, associations and the youth).

The CMZ BRA Campaign Project which started January 2014, has created five Installation Artworks:

1. Ciudad De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art 2014
== more than 1600 bras

2. CMZ B.R.A. Vinta 2014-2015 (two versions = 184 x 2 = 386

3. CMZ B.R.A. Christmas Tree 2014

==272 bras

4. CMZ B.R.A.lentine Wall and Photo Booth 2015 = 184 bras

5. CMZ Pink B.R.A. Christmas Tree in Robinsons Galleria Cebu December 2015

Activities of the CMZ Breast Wellness Center (with the CMZ BRAngay Project in 2015) from January 2014 until September 2015:

~~ 38 breast awareness lectures

~~ 23 breast screening activities

=== serving 2152 participants;

=== 866 screened

=== with 30 free ultrasound and

=== 6 free mammograms

The CMZ BRA Campaign Project won the GOLD AWARD for Corporate Social Responsibility at the ASIAN HOSPITAL MANAGEMENT AWARDS 2015 conferred at Yangon, Myanmar last September 4, 2015 besting more than 70 programs from 12 countries.

Hope you have a selfie with our B.R.A. tree and post to Facebook and Instagram as #CMZBRAatRobinsonsCebu!

Thank you to Cebu Daily News December 10, 2015 Page 19 

You can also view us at:

Ciudad Medical Zamboanga Facebook Page

Ciudad Medical Zamboanga Breast Wellness Center Facebook Page

CMZ BRA Campaign Project Facebook Page

cmzbracampaignproject in Instagram

Contact persons:

Atty. Jhihann Hairun Natividad, MPA, Chief Executive Officer

Dr. Filipinas Ricamora Rojo, FPCR, MHA , Medical Director

Ms. Karren Mae Parel Masuhud, MPA, Administrative Officer