Robinsonsland invited Ciudad Medical Zamboanga and other organizations with Corporate Social Responsibility to join the Robinsons Malls Tree Festival during the opening of the NEW FAVORITE, the ROBINSONS GALLERIA CEBU. One of the objectives is Awareness and another is to help the organizations in their fund-raising activities to foster their causes.
The CMZ BRA Christmas Tree is originally based in Zamboanga City and our efforts are concentrated on Breast Cancer Awareness!
The CMZ BRA Christmas Tree is made up of 149 pink and purple bras with 24 more bras attached to the BRA gift boxes.
The CMZ BRA Christmas Tree is originally based in Zamboanga City and our efforts are concentrated on Breast Cancer Awareness!
The CMZ BRA Christmas Tree is made up of 149 pink and purple bras with 24 more bras attached to the BRA gift boxes.
These bras
are contributions from:
1. bras
left from the original collection of 9,600 bras and newly decorated by the
Ciudad Medical Workforce
2. decorated bras contributed by the Zamboanga City community (government and
private offices, schools, barangays, organizations) during the Pink October
B.R.A. (Bra to Raise Awareness) Parade and Zamboanga City Hermosa Festival
opening last October 1, 2015 as organised but the City Government of Zamboanga
Gender and Development (headed by Councilor Myra Paz Abubakar) together with
Ciudad Medical Zamboanga.
3. bras
from Sophie Philippines Zamboanga headed by Ca Rissa
4. decorated bras from friends outside of Zamboanga City = Elsie Lim of Cebu
Budget Office decorated bra is part of the BRA tree
 |
| As soon as the delegates arrive at the City Hall of Zamboanga, they hang their designed bras to this wall! Isn't this amazing? |
1. Dr. Filipinas Rojo, Medical Director
2. Karren Mae Parel Masuhud,
Administrative Officer
3. Cristina Bolo
4. Annely Enad
Thanks to
the following in Cebu City:
1. Dr. John Sidney Ricamora of Ricamora Dental
Clinic
2. Mrs.
Lucila Ricamora
3. Ms. Joy
Liong of Seafood House Zamboanga
4. Glenda
Lee Reyes Ilad
5. Michelle
Lim
6. Maricar
Regner Rojo
7. George Constantine Rojo
7. George Constantine Rojo
~~~~~~~~~~~
Ciudad
Medical Zamboanga is a 160-bed private tertiary general hospital in Zamboanga
City with Breast Wellness and Breast Cancer Awareness as its premiere Corporate
Social Responsibility program.
CMZ is the first
and only Philippine Quality Award recipient in the healthcare industry (to
date).
Ciudad
Medical Zamboanga B.R.A. (Bra to Raise Awareness) Campaign Project is an
innovative Breast Cancer Awareness advocacy project using brassieres, developed
to intensify breast awareness through community partnership.
Two-pronged
approach using:
1)
Brassieres as Art medium to inspire awareness through the creation of
Installation Artworks that will trigger the visual and cerebral stimuli; and
The CMZ BRA Campaign Project which started January 2014, has created five Installation Artworks:
1. Ciudad
De Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and
Treatment) Installation Art 2014
== more than 1600 bras
== more than 1600 bras
2. CMZ B.R.A. Vinta 2014-2015 (two versions = 184 x 2 = 386
3. CMZ
B.R.A. Christmas Tree 2014
==272 bras
4. CMZ
B.R.A.lentine Wall and Photo Booth 2015 = 184 bras
5. CMZ Pink
B.R.A. Christmas Tree in Robinsons Galleria Cebu December 2015
Activities
of the CMZ Breast Wellness Center (with the CMZ BRAngay Project in 2015) from
January 2014 until September 2015:
~~ 38 breast
awareness lectures
~~ 23
breast screening activities
=== serving
2152 participants;
=== 866
screened
=== with 30
free ultrasound and
=== 6 free
mammograms
The CMZ BRA
Campaign Project won the GOLD AWARD for Corporate Social Responsibility at the
ASIAN HOSPITAL MANAGEMENT AWARDS 2015 conferred at Yangon, Myanmar last
September 4, 2015 besting more than 70 programs from 12 countries.
Hope you
have a selfie with our B.R.A. tree and post to Facebook and Instagram as #CMZBRAatRobinsonsCebu!
Thank you to Cebu Daily News December 10, 2015 Page 19
You can also view us at:
You can also view us at:
Ciudad
Medical Zamboanga Facebook Page
Ciudad
Medical Zamboanga Breast Wellness Center Facebook Page
CMZ BRA
Campaign Project Facebook Page
cmzbracampaignproject
in Instagram
Contact
persons:
Atty.
Jhihann Hairun Natividad, MPA, Chief Executive Officer
Dr.
Filipinas Ricamora Rojo, FPCR, MHA , Medical Director
Ms. Karren Mae Parel Masuhud,
MPA, Administrative Officer
