Thursday, January 23, 2014


Ciudad Medical Zamboanga just initiated the B.R.A. PROJECT last January 17, 2014 within the hospital to start off with the B.R.A. Drop Box Decorating Contest among the CMZ staff.

This is just the beginning phase of our three phase project!

Phase 1: B.R.A. Drop Box Decorating Contest
Phase 2a: B.R.A. Collecting Contest within CMZ
Phase 2b: B.R.A. Collecting Contest among partner institutions in Zamboanga City
Phase 3: B.R.A. Installation Art

Do you know what B.R.A. Means?

Yes, it means Bra to Raise Awareness, which is CMZ's campaign for Breast Cancer Awareness! 

Breast Wellness is CMZ's flagship Corporate Social Responsibility Program thus the creation of the Ciudad Medical Zamboanga Breast Wellness Center under the helm of Breast Advocate, Dr. Marissa Lim last March 20, 2012.

We usually have our milestone projects every October together with the Breast Cancer Awareness month but with the Zamboanga Siege 2013 last September plus the flooding in Zamboanga City last October followed by the Bohol and Cebu Earthquake plus Typhoon Yolanda in November, we held this B.R.A. Project for a while.

We rekindled Phase 1 of this campaign this third week of January which is part of the National Cancer Consciousness Week. The launching of Phase 2 is on February 4, which is World Cancer Day and for Phase 3, March 20 which is the Second Anniversary of the CMZ Breast Wellness Clinic and in time with the International Women's Month.

Watch out for these DATES!!!!!

1 comment:

  1. November 16, 2014: Today, I look back to the first post I made about the CMZ Bra to Raise Awareness Campaign and I myself am amazed where it has gone eight months after we started! We promise to go on ... to touch more lives... to be more significant and in the long run, we hope to be instrumental in increasing survival from Breast Cancer in the City of Zamboanga.