Sunday, February 28, 2016

What is the 51st ANVIL AWARD of the PRSP?

To know more about the 51st Anvil Award of the Philippine Public Relations Society of the Philippines, you can read this link:

What is the ANVIL AWARD?

What are the different kinds of ANVIL AWARDS?

There are also new Special Awards given this 2016.

PR Team of the Year: This award recognises the in-house PR team of companies / organisations.

Excellence in PR for Social Good: This award recognises PR campaigns that communicate and promote social good. Winning entries should be able to demonstrate how the campaigns, based on insights and/or formative research, lead to successful engagement of identified stakeholders which in turn produces positive impact to individuals, consumers, communities, among others.

Excellence in Government Relations: This award recognises successful and strategic engagement between any company/organisation and government agencies (local, national or regulatory). Entries should show how the process of strategic engagement with government was planned, implemented and led to a positive or desired outcome.

How does one prepare the entries?

What are the categories?

Most of the awardees for the 51st Anvil Awards are multinational companies and high level Philippine corporations like the following:  

Hall of Fame Honor Roll: 
~~Petron's Vision Petron: Folio Magazine (PR Tool) for bringing Philippine art and culture to the attention of the Filipino youth in the development of its content and design treatment.
~~Metrobank Foundation's MADE (PR Program)  for its multi-platform initiative encompassing various aspects of art 

Platinum Awards: (chosen from the Gold Awardees of PR Tools)
~~Grupo Agatep's "Warner TV: Bringing Shows to Life" omnibus multimedia presentation  
~~ABS-CBN's "Pope TYSM (Thank You Sa Malasakit) - a compilation of social media feedback on Pope Francis'Philippine visit in 2015
~~Metrobank Foundation's 2014 Annual Report entitled Ëmpowering Filipinos, Building the Nation"

Grand Anvil: (chosen from Gold Awardees of PR Programs)
~~Center for Health Solutions/Innovations Phils Inc/Page One  - "You For You"(U4U): Educating the Youth About the Risk of Teenage Pregnancy

PR Agency of the Year: (with most number of trophies)
~~Stratworks with 7 awards

Grand Prix Award (Companies of the Year):
~~Smart with 7 Gold Awards 
~~Metrobank Foundation with 7 Gold Awards

There are several Gold and Silver awardees from the several categories as listed above.

Congratulations to Ciudad Medical Zamboanga, Gold Anvil Awardee for the CMZ BRA (Bra to Raise Awareness Campaign Project) under Specialized Public Relations Programs - Advocacy Campaign! This may be the only Anvil awardee from Mindanao this 2016!

The Public Relations Society of the Philippines would like to invite all organizations with special initiative and programs or tools, especially from outside of the National Capital Region (calling Visayas and Mindanao!) to compete in the next ANVIL AWARDS and be recognized for all our noble efforts!!!

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